Loving what you wear and the designer creative spark, that results into an eye catching moment, a moment that remains in memory and lasts forever, is essentially what every brand aims.
From shared moments and experiences, values, emotions, this allow for improvement in life and with all the Relations.
As a matter of fact, one of my old employers, established a survey, now this seems boring, but in fact, is not, and emphatically noted, how Brands, in order to succeed, have to have a connection with the end consumers. All this can be connected also to Gibberts consumer behavior blog, one of the blog that I was reading, as was part of the class on consumer behavior.
The link to the study from Edelman is http://edl.mn/2slqD5v
Whereas for Gibberts blog, is on wordpress, the hosting service of my blog,