An important initial step in Business and Management is Innovation Management, therefore how to remain innovative and have new product or service ideas.
This is the initial step in innovation management.
With this blog stub, I will try to provide some examples studied in University on how companies become and stay innovative in order to achieve competitive advantage. For who does not know what a competitive advantage is, is simply a term to define how companies succeed.
When developing or inventing new products or services is always important to think how much the market (customer) would pay?
Then in ideating, there are mainly two segments: B2B and B2C.
The main reason is that certain products are made for retail, thus, becomming Business to Consumer, other product or services, are Business to Business products or services, and are mostly defined as used in collaboration or partnership with other companies.
Innovation management key point is the management of creativity, and define the difference between a technology (coding or tacit knowledge),
and innovation, taking novel ideas and technology to market.
The main examples are by the way on the different ways to use a brick, which is an exercise, which i would suggest everybody on doing to find out new creative ways of idea generation.
With this Blog Post i provided a small example of creativity in action, for further get to know the business capabilities, feel free to contact me with the contact page, and I will sort out an appointment for a consultation.