Today’s post goes and discuss various technique to stay innovative for corporations.
The easiest method is via brain storming (mind mapping) ideas, the second one is via the idea box.
Both these techniques are better explained in an ebook called: Thinker toys
These techniques are easy to draw than to be explained.
Plenty of material can be found on the internet.
Mind mapping consist in using a blank paper and writing in the middle the concept, or the idea researched, and then connect by lines around it all connections that come to mind, for example, in purchasing a car, the idea is to go and look for all the issues that can arise when buying it.
From this start then is to go and draw connections also with the concept that for outsiders maybe don’t make sense, but for you, the painter of the map maybe easy understandable. There are plenty of software and tools the helps in creating mind map, however nothing beats the original Tony Buzan book which draws also on cognitive science theory. In fact is suggested that when drawing lines or connections, different colors are do be used.
The second approach for idea generation is the idea box.
This is explained in thinker toys as a method which exponentially increases the chances of getting good ideas to the consumer.
Last but not least I’m going to introduce the term of lead user method.
Lead user method is a technique explained in innovation management by Harvard business school.
This technique goes and explains that technological advancements are usually achieved not always by the manufacturer of goods, but mostly by the lead user.
This allow for new products to be developed in collaboration of a network of experts which cooperate in the development of new tech.
This goes hand in hand with the explanation of the S curve, a curve used in innovation management to explain how a new product is marketed to various market segment according to their own skills and expertise.