How to master the strategic use of keywords in your Blogging Strategy

Over the years blogging as evolved as a platform that does more than just sharing ideas and information. Today, blogging is an intrinsic part of a brand’s digital marketing strategy, as it offers an endless scope to optimize your business website with an improved SEO.

When it comes to Search Engine Optimization or SEO, keywords are the inputs that help your site rank high in organic search results. Hence, in order to achieve a higher and improved ranking for your website on search engines, you need to master the use of SEO keywords in your blog content. Here are some useful tips that will help you make an optimum use of keywords in your blogging strategy:

Tip 1 Use Keywords as Part of a Solution to a Problem

One of the first things that you must keep in mind while including keywords in your blog posts for improved SEO is to use them as answers to questions related to the topic in concern. By using keywords as an answer or solution to a problem put up in the article, you will be able to instigate a more genuine interest in your readers to go through the entire blog and grasp your brand message. Using keywords as part of the natural flow of sentences will also keep you away from keyword stuffing – a common mistake that is made by even the biggest of brands while blogging for marketing purposes.

Tip 2 Use Multiple Questions

Another creative way of using keywords in blogs created for your brand’s digital marketing strategy is to frame multiple questions around it. For instance, if you are writing a blog post about “choosing the best flooring”, it is a great idea to include multiple questions about this topic in the same post (like, “wood flooring vs. tile flooring” or “wood flooring features etc.”) By doing so, you will not only increase the frequency of the keywords used in one single blog post, but also add more useful information for your readers.

Tip 3 Create a Keyword Strategy that is Different from the one used by your Competitors

Thirdly, you must work towards creating a keyword strategy for your blog posts that is unique from the one followed by your competitor with a higher ranking. Find a better and different way to channelize your blogs with SEO keywords, and you will gradually improve your web ranking with increased leads.

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