Innovation Management #2

Creating Market Space In today’s post, I am going to discuss of a technique used in Marketing and Corporate Strategy which is adoptable to Innovation Management. This technique is called value curve analysis. By analysing what is the function and emotion which are targeted by competitors, is possible to target new market and create space… Read More

Innovation Management

An important initial step in Business and Management is Innovation Management, therefore how to remain innovative and have new product or service ideas. This is the initial step in innovation management. With this blog stub, I will try to provide some examples studied in University on how companies become and stay innovative in order to… Read More