Small article about strategy for business and private life.
The connection between innovation management and change management
Article about the different type of innovations
In today’s post, I’m going to resume the blogging which I was doing, but discuss another good presentation topic, which is a discussion about marketing strategy and some tools for this context. Today’s tool is the classical tool for analysing the environment in which a firm operates, such a tool is really useful to be … Continue reading Strategy Friday
Today’s post goes and explain the article discusses in HBR on Innovation, my main subject and research for this blog stub. Every Thursday I will try to put a blog article discussing an article or providing some hints on how to develop a company which is innovative and forward thinking. This maybe a naive point … Continue reading Developing an Innovative Company
Today’s post goes and discuss various technique to stay innovative for corporations. The easiest method is via brain storming (mind mapping) ideas, the second one is via the idea box. Both these techniques are better explained in an ebook called: Thinker toys These techniques are easy to draw than to be explained. Plenty of material … Continue reading Innovation Management #3
Creating Market Space In today’s post, I am going to discuss of a technique used in Marketing and Corporate Strategy which is adoptable to Innovation Management. This technique is called value curve analysis. By analysing what is the function and emotion which are targeted by competitors, is possible to target new market and create space … Continue reading Innovation Management #2