Innovative Ways to Expand your Skillset & Improve your Job Potential

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In this competitive work environment that you live in, moving your career forward is entirely up to you. You need to be proactive and keep on refining your skillset to inculcate unique innovation strategy frameworks if you want to advance and thrive.

But how can one stay up-to-date and come up with business innovation strategies to always remain competitive? The best way to do that would be to embrace the concept of upskilling. This basically means you have to build on the existing skillsets of yours and practice self-directed learning. It will help you learn the most in-demand skills and give you a better arsenal of services you can provide. Here are some of the ways you can use upskilling to your advantage and come up with

  • Take advantage of online learning

If you have the ambition and persistence to learn new and innovative skills, you can easily find the needed resources online. You can look for decent learning platforms online as there are thousands of course on every imaginable skill available. If you have a boss who is expert at strategic innovation management, you can talk to them about the upcoming trends and the scope of different innovative courses. 

  • Certify your way as you climb up the corporate ladder

It isn’t necessary that you must have a degree for climbing up the corporate ladder but you do need to have certifications. For technology networks such as Amazon Web Services (AWS), getting certified will be a great way of proving your skills and that you are a serious candidate for the bigger positions.

  • Learn the trending in-demand skills

Skills often come and go in the workplace because with changes in technology, the needed skills will also change. These days, skills come and go in a few years or even months. This might seem overwhelming but learning the in-demand skills can make a huge difference to your career. No matter which business models your company follow but there are always opportunities that arise for those who are up-to-date with the trending skills.

  • Align with peers who are headed to the top

The coworkers in the office, executives of the company, or the network of people you deal with can all be seen as resources to help you learn and grow your job potential. Try to cultivate a network of highly motivated and skilled people that are interested in building their skills and coming up with a unique business strategy and innovation for every problem.


How to master the strategic use of keywords in your Blogging Strategy

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Over the years blogging as evolved as a platform that does more than just sharing ideas and information. Today, blogging is an intrinsic part of a brand’s digital marketing strategy, as it offers an endless scope to optimize your business website with an improved SEO.

When it comes to Search Engine Optimization or SEO, keywords are the inputs that help your site rank high in organic search results. Hence, in order to achieve a higher and improved ranking for your website on search engines, you need to master the use of SEO keywords in your blog content. Here are some useful tips that will help you make an optimum use of keywords in your blogging strategy:

Tip 1 Use Keywords as Part of a Solution to a Problem

One of the first things that you must keep in mind while including keywords in your blog posts for improved SEO is to use them as answers to questions related to the topic in concern. By using keywords as an answer or solution to a problem put up in the article, you will be able to instigate a more genuine interest in your readers to go through the entire blog and grasp your brand message. Using keywords as part of the natural flow of sentences will also keep you away from keyword stuffing – a common mistake that is made by even the biggest of brands while blogging for marketing purposes.

Tip 2 Use Multiple Questions

Another creative way of using keywords in blogs created for your brand’s digital marketing strategy is to frame multiple questions around it. For instance, if you are writing a blog post about “choosing the best flooring”, it is a great idea to include multiple questions about this topic in the same post (like, “wood flooring vs. tile flooring” or “wood flooring features etc.”) By doing so, you will not only increase the frequency of the keywords used in one single blog post, but also add more useful information for your readers.

Tip 3 Create a Keyword Strategy that is Different from the one used by your Competitors

Thirdly, you must work towards creating a keyword strategy for your blog posts that is unique from the one followed by your competitor with a higher ranking. Find a better and different way to channelize your blogs with SEO keywords, and you will gradually improve your web ranking with increased leads.


Market research and its importance for businesses

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Most of the new businesses today, try to dismiss the overall concept of market research. Many of them think that spending hours and days on market research just for selling a product or service is not that important. So, such businesses directly jump into the game of selling without even understanding the market properly. For grabbing a potential area in the market, market research is the only tool that can help new businesses as well as the old ones. It is most important for the small-sized businesses where the first 5-6 months can turn out to be precarious. The small and new businesses require customers and sales as soon as possible. Market research is the tool in digital marketing that can help in gathering more customers and sales for you. According to a recent study, 48% of the new businesses are opting for market research for grabbing their individual markets.

Market research and surveying

Survey was the term that was used much before market research came into the picture. There was a time when new businesses used to run behind their potential customers for filling out the survey forms. Gone are those days now. In the digital marketing world, the picture of surveying has completely changed. People now turn towards social media platforms and websites for researching about their potential customers.

According to a recent survey from Forbes, businesses that conducted extensive market research on social media had a growth rate of 20% than the ones which didn’t use market research. The companies which do not use market research had an average growth rate of 15% only.

From the above data, it can be stated that company A was the one which opted for market research and company B didn’t opt for market research.

Market research and consumers

“Market research aims at understanding the reasons your consumers will buy your product or use your service”.

Market research studies each and every element which is required for your company growth such as behavior of your consumers, personal factors, market trend etc. The basic things that market research will answer are Who, Why, What and How.

Market research and setting up your business goals

“The best vision for your vision is insight”.

Without market research, you won’t be able to set up goals for your business. You want to double up your sales, but is it possible without getting to know the size of your target market? No, it is not. With proper market research, you can set up your goals along with the growth plans that you need.


Innovative Business Ideas

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Are you looking to build a large clientele for your new business? If yes, then you have landed at the right place!

Today, we are going to talk about some innovative and uncommon ways that will help grow your business in the most cost effective and shortest time possible. Here are 5 successful ways to achieve growth for your business in 2019:

  1. Target a Specific Audience

In order to grow your business in the right direction, your focus must be on targeting your ideal audience. Once you know who your ideal clientele is, you must create a marketing campaign that speaks our specifically to that community. By doing so, you will be successful in creating an effective campaign that will help you in many ways to establish your brand name in any marketplace.

  • Referral Marketing

Referral marketing is a simple business strategy, in which your clients help promote your products or services through recommendations. Despite the fact that referral marketing is one of the most effective and trusted ways to create a growing user base in the shortest time, it has not been used to its full potential by both small businesses and large enterprises.

  • Partner with another Brand

This might seem like an out of the box idea to grow your business, but associating your business with a brand that already has a loyal following can actually help you in the long run. Working on a partnership or collaboration with another brand can help you reach out to a new audience and give you a platform to increase your brand presence in the marketplace.

  • Associate your Brand with an Important Cause

Associating your business with an important social cause is one of the most creative ways to promote your brand name. This is one marketing strategy that will not just increase the visibility of your business, but also add a higher purpose to your brand values.

  • Create a Viral-Worthy Video to Promote your Product

Last but not least, another great way to promote your business in 2019 is to create a promotional video for your brand products and services that is entertaining enough to catch the attention of your target audiences on different social media platforms. Your video should be unique and viral-worthy in delivering your brand message, so that it succeeds in spreading your brand name through word of mouth as well!

Let’s get started then!


Having fun with Innovation Management

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Innovation Management can be regarded as all of those exercises that give the correct conditions for development of innovation while repeatedly being able to convey an incentive for clients, upper hand and development for the business, advantages for the employees and every other stakeholder associated with the organization.

However, the question ‘how to have fun with innovationmanagement’ is something that daunts many individuals and needs to be answered in order to create a creative workplace environment. It is not easy to keep on innovating on a continuous basis, and after a while, you would start noticing diminishing results. However, if you learn to have fun with innovation management and create an environment where it is easy to innovate continuously, while taking care to not employ the same tactics to avoid diminishing results, you can actually look forward to a creative and innovative business getting created right in front of your eyes. https://blogexperts.net brings forth to you some brilliant ideas that will allow you to have fun with innovation management. These include:

  • Take the idea of someone else and apply it in your business- One of the easiest ways to innovate is to probably take the idea of another business that has proven to create success and apply the same in your own business so as to generate profits. An example of the same would be the story of Henry Ford, who noticed the use of production line working in meat packing plants and implemented the same idea in his automobile business, thereby reducing costs and assembly times in a drastic manner.
  • Refer with your customers- Incremental innovations are achieved through asking for feedback and areas of improvement from the customers. Simply asking your customer how they think you would be able to improve your product or service will provide you with numerous avenues that would prove to be advantageous for you. These may include addition of new features, change in color, style or user-friendly aspects and cheaper products being made. It is not compulsory to take into account every request made by your customers, but you should listen to all, and only choose the ones that would prove to be most beneficial.
  • Combine and eliminate- It is important to both combine and eliminate from your products from time to time. You should always think creatively about what new things you could combine with your existing products or services to make them better than they already are. For example, mobile phones that use cameras, suitcases that have wheels, are all results of intelligent combinations. Similarly, you also need to know when to eliminate and what to eliminate from your existing products or services in order to make them better. Some examples would include Dell, who eliminated computer stores, Sony Walkman, who eliminated record and speaker functions and Amazon, who eliminated the importance enjoyed by bookstores.

Innovative trends in blogging that are important in 2019

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Blogs have come a long way since their inception in 1994 by Justin Hall. Earlier blogs were used as a tool to express one’s thoughts and feelings, or interact with strangers telling them about one’s experiences. Although, blogs are still used for similar purposes, they serve a lot more purposes than before. Modern day blogs are used by various companies and businesses in order to get closer to their customer base, provide them with useful and reliable information and increase the authority of the website owner or blogger by proving expertise in a particular field. According to statistics, B2B companies that have a blog enjoy 67% more leads than those that do not have a blog. However, the trends in blogging are changing constantly and it is important to keep up with them in order to ensure highest profitability, visibility and interest generation through your blogs. https://www.blogexperts.net are the best people to provide you with the latest and innovative trends in blogging that you need to follow in 2019, so as to keep enjoying a competitive edge in the market. Here are the two most important trends that you should follow.

Articles that perform well are also growing in length

Although a very real fact, most marketers prefer writing blogs that are within the word limit of 1150. Very few marketers actually write blog posts that exceed 2000 words. However, it is the later that is saying that their blogs have been performing as much as 3times more as compared to the former set of blog posts. This being said, stuffing extra words is not going to bring to you the desired results. Google uses LSI, also known as latent semantic indexing, in order to ascertain the relationship between different words in your text, and enabling the search engine to understand the topic of your blog post. This allows the search engine to provide intent based and relevant content to the users, thereby increasing its own user friendliness. Thereby, bloggers need to keep in mind that while optimizing their article, they should use subsets of a particular keyword, rather than a single one, in order to allow Google’s LSI to understand the relationship between the different lines of your blog in a better way, thereby increasing its chances of appearing at the top of the search engine when anything related to that topic is searched for by the user.

High frequency begets high success This is nothing strange and quite understandable. If your desire is to reap high profitability through your blog post publications, it is important that you maintain high frequency and post on a regular basis, so as to continue generating traffic to your blog site or website. However, the ironical thing is that only 2% of businesses in the entire world actually adhere to this rule and post blogs on a frequent basis. The statistics state that companies that post blogs more frequently (either on a daily or one-in-two-days basis) enjoys higher profitability and traffic as compared to those who do not. Once you start publishing on a regular basis, and post articles more frequently, providing your customers with valuable resources, you become a dependable brand, which people can trust. By becoming a viable source of information on a daily basis, you are able to enjoy the competitive advantage in the market; especially on a local scale, thereby allowing you the scope to explore bigger opportunities. Moreover, readers who are active in blog reading are very time sensitive and demand that information, which is fresh and new is delivered to them on a regular basis. If the reader is aware of the fact that you post new content on a regular basis, they would be more interested in visiting your website for fresh content, and utilize the same to learn something new about your field.


SEO Strategy for Digital Marketing

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SEO is something that is very important to websites today as it helps them rank content high on search engines and increase conversion rates by generating traffic. However, there are a lot of variables that are concerned with the final placement and rank that you achieve through your SEO search strategy. Not all of these factors are even important or relevant for every type of business. This article by https://blogexperts.net aims to shed light on the four most important elements that are concerned with building a robust SEO search strategy.

Technical SEO

Technical SEO might seem like a huge task to handle, but all you need to ensure is that your content has been created such that it is easy for search engines to read it and explore your website. The CMS you use or tools like Deep Crawl and Screaming Frog usually handle most of this work, which enables you to locate the technical flaws that your website’s content might be having. Some of the areas that come under the purview of technical SEO includes how easy it is explore your website by search engines, how well the content is indexed, whether it is mobile friendly or not, the loading speed of the webpage, the tech you are using for building your website and the content hierarchy on your website. Technical SEO is something that websites with many different pages need to consider. A business trying to build their website on WordPress do not need to worry about this kind of SEO. It is basically an interrelated part with your website’s development and design.

On-site SEO

It is important to optimize a website on a holistic as well as at an individual level. The structure and hierarchy of content on your website are important aspects of onsite SEO, but are not the only related aspects. On-site SEO also involves keyword research, page titles, URLs that are descriptive, use of meta descriptions, good experience for the user, content optimization, stellar call to actions and data markup done in a structured manner. At times, it is better for local companies to stick to local SEO, whereby their location and address is found to be crucial in optimizing the webpage or website as a whole.

Content

The content that you post on your website is one of the most important things as it is the content that tells the prospective customer regarding the various the various details of the services you provide, your experience, credibility and why they should choose you. Thereby, optimization of content is one of the most important things that you need to consider when you set up your website. Make sure that you lay importance to all webpages and not just the services pages and imbibe SEO thoroughly throughout. SEO optimization for marketing pages is just as crucial to building a robust content strategy for your company.

Off-site SEO

At the end of the day, any and all SEO efforts that you put into your website comes down to one basic fact; ‘how authoritative is your website?’ Building authority is very important and is interlinked with building SEO, and is achieved through building links, whereby your content is referred to as part of providing more insight and explanation into the topic covered by the content of another website. This is also known as hyperlinking. However, it is important to remember that the links you build for your website must be built in a natural and organic process, whereby only relevant sources create hyperlinks to your website. This creates greater authority for your website and allows you to enjoy positive traffic of people who were actually looking for solutions to their specific individual problems.


The definition of the SWOT Analysis

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SWOT analysis definition can be elaborated as a system for distinguishing and breaking down the inward and outer elements that can affect the reasonability of a task, item, place or individual. Both business entities and nonprofit organizations use SWOT analysis. Even individuals can assess products, projects and initiatives using this type of analysis. The inception of this type of analysis can be attributed to Albert Humphrey, who first brought it out in the 1960s and again in the 1970s. According to Fortune 500, many different types of organizations have employed the use of SWOT analysis to help them make educated business decisions.

The reason and place where SWOT analysis is used

As has been explained in the SWOT analysis definition, it helps business organizations make educated business decisions. It is usually used at the beginning or as a part of building a viable strategy for businesses. It is regarded as such a vital tool in business decision making owing to the capability of this analysis to reveal to you success opportunities that were previously unrecognized and of also being able to reveal potential threats before they become too much of a burden for the company. It can help companies identify particular sectors of the market where they enjoy a competitive edge or to help individuals weave a suitable career path by highlighting the course of actions or jobs that would enhance and take advantage of their strengths and talents, while also making them cautious of activities which might hinder progress.

The different components of a SWOT analysis

The name SWOT stands for four individual segments that are intrinsic part of this analysis. These four elements that are part of the SWOT analysis include:

  • Strengths- Resources or attributes that are available to an organization or individual, which would aid in their success.
  • Weaknesses- Resources or attributes that are available to an organization or individual, which might work against their success.
  • Opportunities- Factors that are available externally, but can be capitalized by the organization or individual in order to aid in their success and growth.
  • Threats- Factors that are available externally, but should be remedied by the organization or individual, since they have a huge potential of jeopardizing their success and growth.

Each of these elements is represented in the form of a quadrant, within something known as the SWOT matrix. The SWOT matrix allows companies and individuals to identify and organize each of the resources and attributes that fall under any of the concerned elements. The first quadrant represents threats, the second weaknesses, the third opportunities and threats are written down on the last one.


Innovative ways Technology is shaping up Ongoing Education for Business

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Today’s companies are forward-thinking and they know that giving employees access to ongoing education opportunities is a great business innovation strategy as it prepares them to deal with the industry’s changing circumstances.

Not a long-ago workplace training usually consisted of attending traditional classes or reading books. These days, the options for training are more varied and they often take place virtually or with the help of high-tech equipment.

Technology brings people together

The advancement in technology has made it easier than ever for your employees to get in touch with others remotely. Training for a company that is scattered around the world poses many challenges but technology solves most of the problems. You can connect with colleagues or platforms where you can learn no matter where you are in the world. Also, a lot of conferencing apps have chat windows which allow people to ask questions or weigh in with their thoughts. This also allows the trainers to adapt their teaching style and content based on what the attendees have to say.

Virtual Reality apps allow the employees to engage in a safe, cost-effective training

The primary goal of training programs is to get participants prepared for situations which they usually face at work. However, based on the circumstances, it can be difficult or almost impossible to realistically expose someone to the precise situations.

Virtual Reality is an amazing option that improves the company’s innovation strategy framework by giving their workers relevant material while also keeping them safe at reasonable costs. While going through VR simulations, employees will be able to learn how they should respond to certain situations and how to tackle them.

Tech-Based Training will help employees get educated even while working

Even enthusiastic learners can sometimes run into obstacles regarding business strategy and innovation. They’ll surely want to expand their knowledge and skills but perceive it to be an impossible task while they’re busy with work. However, there are many programs available which allow people to learn even during their busy schedules. Individuals who choose these classes get access to highly qualified instructions that match their career aspirations. This way, the employees can take courses or earn certificates even without them having to put their jobs on hold.

Augmented Reality allows people the opportunity to avoid dangerous mistakes

AR or Augmented Reality is the type of strategic innovation management technology which blends the real-world environment with the virtual elements of business models. It is helpful for employees who require training for risky tasks. For example, you can train for employees on how to perform cardiovascular surgery without the risk for the patient to die.


What is a Blog?

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Is difficult today to miss the word blog. The word is mentioned in the media, and all over the Web, we even hear it in business and social situations. In many situations also the word blogger is not used to describe who write the blog, but also someone who earns its money through it.

What is a blog?

At this point, what exactly is a blog? Because you are reading this blog article, you probably needed a clearer idea on what it is, and this article is a good start.

To answer is possible to answer in many different ways, ranging from broad to a highly technical. To be as clear as possible, a blog is a particular type of site.

Many researchers have shown that although awereness of blogs is increasing, many people frequent this sites without realizing it.

This is good news, the point is that the readers get value out of it. Anyone who has been reading blogs for certain time, though, will understand that to blogging, there is more than just publishing a website.

Even thougu blogs started as personal journals, and informal list of link, nowadays it became something more of a varied medium. In addition to journals, links, now there are CEO blogs, educational blogs, marketing blogs – you say it!

What is it that makes blogs different?

If blogs are just different type of websites, what makes them so particular?

In my opinion there are three different areas of blog site that makes them different than regular sites:

  • Content – Blogs are usually updated more often than regular sites, and are this that keeps visitors coming back them more often. Content is often reverse chronological ordered, with the most recent article on the top and older toward the end.
  • Syndication – Not only followers can read blogs in their web browsers just like any other site, but a blog provides its content in the form of a feed. Meaning that a specific software can be used to read the site.
  • Conversation – The style of a blog is different from other types of sites, there is more of a community and conversational feel. Contrasting a just informational site, or a traditional news site, blogs are written with the blogger writing directly to the audience and replies are expected in the form of comments. Moreover the conversation also happen between blogposts attracting replies and responses form other sites.

Benefits of Blogging:

Blogging has many benefits, even if many bloggers enjoy writing, is not possible to overlook whoever makes money from it. Other goals are:

  • Fame: An effective blog allows for more recognition and a more visible profile in the marketplace, pastime or community.
  • Contacts: Blogs are an excellent way to get to know people and network, they naturally lead to conversation, and a well read blog put you in contact with a variety of contacts.
  • Traffic:  Attracting highly targeted visitors alone could be a big success, if you have products or services to sell. Site owners always looks for source of traffic, and blogs are a proven way to generate traffic.
  • Sales: In addition to just gaining attention, over time, articles can help in persuading the audience in purchasing products or services if trust and credibility is generated.

Making money with blogging:

The next part is related to a previous article in which I explained how blogs are effective to make money, and can be found on the following link: