Nowadays, there are many exhibitions that show the development of Technology and Industry worldwide. One of these exhibition is the InterAirport Show of Munich, which was happening from the 8th of October till the 11th of October.
This year was full of innovations and companies which were promoting their innovation, as a strategy is very attractive to be in fairs, and one such as the InterAirport, where I was invited to explore the various things happening.
Strategy wise, a Fair is an old Marketing technique, and presence or attendence of such can bring new Businesses and Insights, such as what are the new technologies present on the market, and what are the current trends.
It allows for companies to demostrate their capabilities and their key success factors (KSF).
An example is ADB SafeGate, a company which was advertising their skills and capabilities as leader in the Airport Industry.
Moreover it allows for new business to negotiate and form new alliances for international trade.
Such Business is for example AFM Group, which was present on the Fair to network with new businesses to form new partnership for the Middle East market.
Networking is an important skill as it allows for companies to expand their contacts and their capabilities to attract new customers, check what the competitors are doing and allow for new insights on Technology and Innovations. More people you see and the more your network expands, allowing to cover more territory than before, and allowing to reach certain markets that before were difficult to cover.
Moreover networking is important in Strategy as it allows to be knowledgeable about the happenings in the industry, events run fast, and many things happens, so is important to have an agenda and a plan on where to go and who to visit, as they can be hectic and people tend to become busy with new visitors.
Events such as fairs, are an excellent tool to perform analysis, on the post events fact. For example, is important to remember the 3C of marketing, Customer, Competitors and Costs, and via events is possible to obtain such information in informal way.
Moreover is possible to compare the innovations with those of competition, so to see who is more advanced in the field.
Are you looking to build a large clientele for your new business? If yes, then you have landed at the right place!
Today, we are going to talk about some innovative and uncommon ways that will help grow your business in the most cost effective and shortest time possible. Here are 5 successful ways to achieve growth for your business in 2019:
- Target a Specific Audience
In order to grow your business in the right direction, your focus must be on targeting your ideal audience. Once you know who your ideal clientele is, you must create a marketing campaign that speaks our specifically to that community. By doing so, you will be successful in creating an effective campaign that will help you in many ways to establish your brand name in any marketplace.
- Referral Marketing
Referral marketing is a simple business strategy, in which your clients help promote your products or services through recommendations. Despite the fact that referral marketing is one of the most effective and trusted ways to create a growing user base in the shortest time, it has not been used to its full potential by both small businesses and large enterprises.
- Partner with another Brand
This might seem like an out of the box idea to grow your business, but associating your business with a brand that already has a loyal following can actually help you in the long run. Working on a partnership or collaboration with another brand can help you reach out to a new audience and give you a platform to increase your brand presence in the marketplace.
- Associate your Brand with an Important Cause
Associating your business with an important social cause is one of the most creative ways to promote your brand name. This is one marketing strategy that will not just increase the visibility of your business, but also add a higher purpose to your brand values.
- Create a Viral-Worthy Video to Promote your Product
Last but not least, another great way to promote your business in 2019 is to create a promotional video for your brand products and services that is entertaining enough to catch the attention of your target audiences on different social media platforms. Your video should be unique and viral-worthy in delivering your brand message, so that it succeeds in spreading your brand name through word of mouth as well!
Let’s get started then!
Functional level strategies refer to the responsibilities that are handed over to different branches that maintain both your business and corporate level strategies. To be specific, these functional strategies stand for the end results you wish to get from the day to day functions of your certain business departments.
As a business, your functional level strategy must be able to highlight the point that businesses need constant support from various functional departments, like, Human resources, production, research & development, accounting, operations, marketing etc. to fulfill their goals. As the next step towards your corporate level strategy, your business’ functional level strategy would require you to –
- Improve your human resources team by hiring more and more skilled and expert candidates
- Increase marketing for better brand value, recognition and name
- Decrease the likelihood of rejections in the production department
For any business, it is extremely crucial to keep up these strategies and work towards fulfilling the objectives of all branches. But, one thing that you must keep in mind while devising a functional level strategy for your business is to make sure that it is aligned with your business level strategies and corporate level strategies.
For instance, if your business strategy is aiming at increasing your brand value and your corporate strategy is directed towards increasing your organization’s market share, then any of your functional level strategies should not be regarding updating the computers of your marketing department.
How Does Functional Level Strategy Benefit Your Business?
The right functional level strategy can prove to be extremely advantageous for your business, and the reason behind it is its specific nature. Although, it is also the specific nature of functional level strategy that makes it more likely to be complicated and hard to achieve in comparison to corporate or business level strategies.
One of the greatest advantages of incorporating a functional level strategy for your business is that it helps streamline your company goals in a more comprehensive and all-encompassing way. This means that once you have worked to create a functional level strategy for your business, each and every employee working in different departments of your organization will be brought together by a unified goal. This is something that will automatically lead to an improved work-understanding, contributing to your organization’s success as a whole.
Corporate Strategy helps in formulate a winning guide in how the business is competing in the market.
It define what are the objectives (goals and future plans) and values of a corporation and how it compete against competitors. As such, it helps in formulate the long term view of what a company does and what it will do in the future. Moreover it helps in achieving success depending on how is formulated.
Many big corporations and consultancy define their role with the Mission Statement and Vision Statement. Statements in which the say what is the organizational goals for the medium and long term, which is usually 5 to 10 years.
Strategies are an ongoing process which takes time to formulate, but are also always changing due to the environmental forces which influences the market. How to formulate a succesful corporate strategy is the main opportunity for many Businesses.
The Mission Statement and Vision Statement are ideas on how and what the company wishes to be perceived by its customers and is related to the product and or service offering.
To formulate a good mission statement is important to be able to answer to the following questions:
- What can people do with the information or product offered on the site?
- What is the Unique Selling Proposition?
- How will the service or product improve the clients’ lives?
- What reason for buying on the website and not somewherelse? Or Why read the information and take the advice instead of getting the advice from another site?
- Why are you offering these products or service aside from making money?
If you notice carefully, it will neither be the business models nor the products that were innovative, but rather the brains behind them. Hence nurturing a culture where willingly generate and execute creative ideas is an essential skill that every innovation leader looking for a new business innovation strategy must follow.
Many companies are notorious for wasting a lot of potential especially when it comes to creativity. According to the studies published by Adobe and Gallup in the past few years, over 50% of the employees were not engaged at their workplaces while merely one-third of them feel positively engaged at work. The so-called “active disengagement”, as noted by Gallup in another report, costs over half a trillion dollars each year in the U.S. economy alone. Delivering poor customer service, frequent leaves of absence, lack of strategic innovation management, and negative energy in the workplace contribute to this issue as well. These factors have a direct impact on the culture of the workplace and thus on the business strategy and innovation capabilities. In other words, creative workplace culture will drive innovation and result in outstanding business outcomes.
In recent years, a lot of companies have begun interviewing hundreds of executives and employees in the ever-expanding global market. Time and again you will notice that people define how innovative a workplace is along with the leadership practices and the creativity culture established there. Regardless of the industry you’re in or the scope of responsibility you’re tasked with, the leadership styles and culture of the workspace will define the innovation strategy framework of the company and how successful its end results are.
In the research conducted, three determinants emerged from the observations as to what usually motivates employees to perform at their very best. The research has revealed, whether consciously or intuitively, great innovative leaders understand how important it is to satisfy their employees’ main needs: Recognition, Self-Actualization, and Community.
For motivating high performers and setting an example, the leaders should recognize outstanding performance publicly and openly appreciate them.
Innovation leaders should help their employees located and build upon their strengths if they want to excel at everything they do.
Leaders should go that extra mile and establish not just a feeling of safety, identity, and belonging, but they should also bring forth a feeling of intellectual exchange, inspiration, and connection to an influential external network.
Corporate strategy and digital marketing work out really well with each other. The strategies that you apply for growing in the market are collectively known as corporate strategy. There are so many strategies out there and each differs from one another. Also, it might happen that a set of strategies is not at all applicable for you. Therefore, you need to assess your digital marketing skills and needs and then employ the corporate strategies for your growth. When you are trying to prioritize a particular strategy for your digital marketing, you need to have a crystal clear understanding of your product, business and demographics.
Digital marketing is all about trial and error. You need to try out various options before finalizing one. So, in order to be nimble, you need to flexible with the upcoming trends in the market. You also need to cope with the shifting patterns of SEO. Being flexible with the time when to get the reports of progress and where you can have an effective discussion about the same is also required. For selecting a successful strategy, you need to keep monitoring continuously and also adjust to the errors.
Understanding your customers
None of the corporate strategies regarding digital marketing will be effective unless and until you have a clear grasp on who buys your services or products and why. You can improvise your tactics of digital marketing by understanding your customer base. You can easily form an information filled database of your audience by:
- Defining all the channels that fit the demographics of your business.
- Understanding the requirements of your customers and trying to solve their problems.
- Being aware culturally.
- Having unique corporate relationships with influencers.
- Using highly developed tools for automation of your audience targeting and segmentation.
Generate leads with content
One of the finest tools that can generate leads is effective content. The most tried and tested method for generating leads is well-written content. Not only writing but the distribution of the same is also of utter importance. It has been found that bloggers have 15% more chances of having a positive ROI. This is mostly because they post attractive contents. So, in order o turn your traffic into effective leads, you need to start posting relevant contents. It needs to have relevance to the needs and problems of your customers.
A corporate strategy supports the outcomes that a company has to offer along with several other methods that will help a company to do so. In simple words, corporate strategy is the ultimate thing that will ultimately determine the scope for the activities of a company. It also helps to a great extent for supporting the goals of the company. In turn, such strategies limit the individual initiatives of a company which fall under the authorization to select the initiatives with a limit on the resources. The importance of a corporate strategy is an effective means for allocating the resources of a company along with improving the competitive position for a company.
Helps in establishing expectations
Companies convey their corporate strategies to the various individual business units which in turn drive the performance and also establish expectations for both the internal and external stakeholders. The corporate objectives focus mainly on the prime key areas such as profitability, productivity and market standing. A company needs to set up some measurable objectives for achieving all of these. It is with the help of the expected outcome that the stakeholders properly align their activities in accordance with the goals and also to make sure that a strategy works out in the perfect way.
Helps in improving the sense of competition
The corporate strategy that you choose has a lot to do with the growth and performance of a company. A strategy helps in deciding various steps for a business with the help of which it competes in the corporate market. It also helps in determining the activities with which the competitive position of a company can be maintained.
Allocates the resources for a company
With the help of corporate strategy, a company can easily allocate its resources for the best business opportunities in terms of investment. While setting up corporate strategies, a company starts by assessing its performance along with several other business units. The company will divest its assets and revise its allocations depending on the findings of its performance. The team leaders generally allocate the resources of a company depending on the desired outcome of every business unit’s opportunities.
Helps in adding shareholder value
Depending on the strategies of a company, the business units can easily improve the value of the investors much beyond the total sum of its assets. By making strategic choices, a company can allocate its resources and thus can improve the value of the company for the shareholders.
At first glance, outsourcing innovation management to a small business might seem risky but there are many advantages to external innovation management. By outsourcing corporate tasks like IT or accounting, the companies will be able to concentrate more on their USP and be able to act more effectively. However, a lot of the decision-makers cannot imagine having others perform core tasks for them like innovating and managing. In this article, you will get to know how outsourcing of innovation management will boost your business.• Creates the basis for sound decision making
Outsourcing innovation management doesn’t necessarily mean giving up on innovation. Instead, the decisions as to which innovations are supposed to be released in the market should lie in the hands of an external party. Otherwise, it can be difficult to internally convince with the innovation as the company will hardly support such projects.• The love for your own idea can harm the company
If the business has decision-makers with a high level of expertise, they will logically be involved with research and development while formulating their own ideas. This can put them in a tricky position as they will want to prefer their own ideas over others. It would become impossible to treat that idea objectively and evaluate it.• Ensure the USP continues to generate profits in the future
Outsourcing innovation management will ensure that your company maintains its unique selling proposition while creating relevant benefits for new customers thus generating better sales in the future. It is understandable that management would like control and full power of disposal over this area but it would be better if it could be outsourced to innovation management as they are bound to get better results.
The latest wave of businessmen never hesitates in taking tips on the internet and reading blogs to improve their day-to-day working. One of the best blogs that you can read and implement to improve your business and marketing is blogexperts.net. The blog would be an excellent motivation for those who like to innovate and come up with new ideas. They have an excellent string of informative articles that will surely help you understand and adapt to the current market.
Welcome to my blog, where I discuss everything from Innovations and Strategy.
Today topic is about competitive strategy and corporate strategy.
More precisely on how resources and competencies align with customer requirement and corporate strategy.
This topic is still in review, but I decided to publish part of the reading which I am doing.
Companies to succeed need to align their offering with what costumers and consumer requirements.
By aligning their product edges, as defined in their book Alan Lewis and Dan McKone, corporations can gain more profit from their buyers.
By asking questions such as, what else is possible to do, and what current capabilities align with what the buyer search, companies can improve their marketing strategies.
This is seen in the first edge, product edge.
(taken from edgestrategybook.com)
In the book, it is given the example of Best Buys and Geek Squad, but in Europe, Best Buys (or better explained, as the customer support for installing a TV at home by the customer premises) is not present, so I’m going to provide the example of Apple and their Genius Bar.
Whenever buying an Apple Product, at an Apple Store, Apple provides some small technical knowhow introduction via their Genius Bar, a service which is complimentary but not obliged to offer so that can facilitate the implementation of their product in businesses. So from that they earn the happiness of new costumers which appreciate the sale of this complementary service.
Last but not least, is the Enterprise Edge, which in the book is defined as finding new revenue through existing capabilities. The example provided in the book is Toyota and the sale of its GPS Data to municipalities for traffic coordination.