Key success factors need to know.
Digital Marketing is an ever evolving area of Business that is influenced by Technology, for that reason, We decided to present you, the top 10 digital marketing facts for success and fun.
The cut-throat competition that exists in the world of Business cannot be denied. There are over billions of websites online and even more number of businesses operating offline trying to make it big.
Marketing is a concept that is highly evolving for these businesses. But, be it traditional or digital marketing, they are ever-changing techniques. Marketers now evaluate measure and track strategies and implement them to review results.
In a recent study, 50% of marketers said they believe digital marketing has an edge over traditional marketing. Thus, it is safe to say, that realm of Digital Marketing is far beyond and far-fetched than traditional methods of marketing. Compared to traditional marketing methods, digital marketing is:
- Highly cost-effective
- Able to target the right audience
- Capable of better results with a wider reach
- Efficient as it is planned, tracked, and evaluated.
The power of online networking is immense, and Digital marketing captures this aspect to give efficient results to marketing campaigns. With effective tools, strategies, and popular online platforms, Digital Marketing is the need of the hour for every business out there.
So, we have decided to list the top 10 fun facts of Digital Marketing, you need to know!
FUN FACTS OF DIGITAL MARKETING YOU NEED TO KNOW!
Digital Marketing is an integrated concept that involves various holistic approaches to operating and marketing a business. From Search Engine Marketing and optimization to Influence Marketing and social media management, the system of digital marketing is vast and dense.
Here’s probably the top 10 Facts from different aspects of Digital Marketing that can help you understand its relevancy and importance.
Blogging is a MUST and is more crucial that you think!
Blogging is an inexpensive way to build brand awareness, provide relevant information, and add value to your customers. It helps increasing traffic, driving conversion, and getting your business a higher rank on the SERPs.
Did you know? Companies that blog more than 15 times per month get 5 times the traffic than those who do. Apart from this, Blogs have 63% more influence over purchasing decisions than the newspaper mediums.
This is why blogging relevant niche-related, with high-quality content and images, can help boost your business value and ranking online.
Email Marketing is not out-dated
There are over 3.8 billion active users of Email, and this number will only increase in the coming years. Think of Email as a currency in the web world. Every platform asks for your email address for just about anything!
Email Marketing is still rocking! It provides a cost-effective and effortless way to drive conversions and boost brand awareness.
Did you know? Emails are accessed by 88% more on mobile devices than a laptop. People want to receive upcoming offers and launches from their subscribed brands.
This is why you need to add an integrated Email Marketing strategy to your Business marketing.
Automated, personalized, and attractively created email copies drive in conversions and sales for your business and keep your customers engaged.
Why video blogging is on the surge?
Videos and Vlogging is trending in the world of Digital Marketing. Why?
Because it can boost your conversion and sales by 80% when added to strategic platforms like landing pages. Videos in platforms like Instagram can boost engagement by 650%
Almost 63% of businesses have started to use video content to attract and engage with their audience. Vloggers are highly regarded and post on multiple platforms.
Videos brings in a better ROI, builds trust, and drives sales. Over 57% of consumers said that videos gave them more reasons to purchase products.
It is no surprise, as Videos engage the audience better, explains brand messaging and products, attracts attention effortlessly, and keep the viewers hooked! Video Marketing, product teasers, promos, etc. all help in influencing the buying decisions of customers effectively.
Content is and will always remain the king!
One of the most important aspects of your Digital Marketing, it’s a fundamental and everlasting rule of marketing in general.
Providing high-quality, relevant content that is based on one single aspect never goes out of style. It adds value to the customers and builds brand recognition and authority for your business.
They are not just looking for products and services but, they look for relevancy, authority, and industry-value your Business brings. People tend to buy from brands they trust and admire.
Is your website optimized?
Optimizing is not just restricted to content or landing pages, it also comes down to your Website. Website Optimization is crucial to enhance the user experience, conversions, and traffic to your website.
A lot of factors come into play while talking about optimizing websites, like website loading time, graphics and design, the copy of the website, page responsiveness, mobile-friendly website, and overall structure of the website content.
Over 46% of people state that they dislike waiting for the website to load and sites with loading speed of 5 seconds see longer average sessions. This seems fair. With so many websites available online, it doesn’t take much for your prospect to exit and browse and another site!
SEO is not just limited to keywords
Search engine optimization is a broader concept than just keyword research and content creation. It delves deep into titles, images, optimized websites, and landing pages, authority, and backlinks. In short, SEO is vast.
SEO is highly dynamic and changes according to changes in the Google algorithm updates. A whopping 67k search is performed on Google every second! Every Business strives to be noticed on the first page of SERPs. This is why, “Growing SEO” has been named by 61% of companies as their biggest priority for 2018, and will continue for years to come.
The SEO prioritizes both on-page and off-page tactics to derive maximum results from the strategies.
Why search engine marketing pays off?
Search Engine Marketing is highly effective in driving conversions. Why?
Because it easily targets audience, occupies the first page of Google SERPs that attracts the highest number of clicks and also re-targets audience whilst paying only for clicks obtained.
The PPC ads help build traffic to websites and boosts brand visibility. Integration of SEO and SEM can work wonders for your marketing campaigns.
Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%. Businesses are gradually understanding their effectiveness and are employing SEM strategies in their Digital Marketing strategies.
LPO and CRO for Businesses
Landing pages are website pages that are specifically designed with one action in mind, which is to convert. It normally incorporates one call-to-action and unlike homepages doesn’t have any other navigation site to distract the prospect.
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages.
Landing pages consist of a persuasive copy, visually appealing imagery and a strong offer and reviews to support the business. It is really important to optimize a landing to derive the best results and conversions for your brands.
48% of marketers build a new landing page for each marketing campaigns and this is crucial for campaign messaging and influencing the prospect to take action.
How is your Business’s first impression?
What is the first thing a prospect recognizes businesses like Starbucks, Nike, and Adidas?
Brand Designs and Logo are often underrated aspects of Businesses. But designs are more than just to add some visual appeal to text.
The average attention span of humans is just 8 seconds! This is why Brands do whatever it takes to grab your attention. Whether it be through vibrant colors, attractive designs, and headlines, they leave no stone unturned.
Right designs help communicate the brand message, builds credibility, enhances brand-recall and recognition, and increase trust factor among the customers. Brand logos and designs are your first impression, it is a gateway to welcome your customer. You need to do it all takes to draw them in.
77% of marketing leaders say a strong brand is critical to their growth plans while keeping a consistent logo can boost your conversion rates by 23%.
Social Media Marketing: Your key to success
Social media is no more just meant for posting attractive pictures and garnering likes and shares. For Businesses, it has become a tool they leverage to increase their leads, traffic and sales. Social media management helps boost brand awareness, brand trust, engagement, traffic and so much more!
81% of all small and medium businesses use some kind of social platform. Social media influences brand image and purchase decisions of customers as 54% of B2B marketers say that they have generated leads from social media.
This shows the positive impacts social media platforms can have on business and its performance.
To conclude, what you have read is just barely scratches the world Digital Marketing and its statistics. The highly-calculated, result-driven approach of Digital marketers is helping to pave the path for proven online strategies and techniques. There are several already but the Digital world being highly dynamic provides for an exciting and challenging sector for marketers to work on.