Digital Marketing Terms That You Should Know

If you are new to the world of digital marketing, then you must be already aware of the complicated jargon that the industry seems to be full of. It can get a bit too overwhelming to wrap your head around terms like SEO sprinkled casually everywhere. To help you catch up, we at https://blogexperts.net have compiled phrases and terms that are commonly used in the digital marketing industry.

Crowdsourcing

Crowdsourcing refers to the practice of channelizing group wisdom towards achieving a common goal. It is best exemplified while solving complicated problems innovatively.

Though crowdsourcing has existed in some form or another through generations, the practice actually rose to prominence along with the rise of e-commerce, social media interactions, and the overall smartphone culture. With this increased connectivity people have managed to generate awareness and funds for common business interests.

To crowdsource effectively, compartmentalizing the overall goal into workable actionable tasks is paramount. Workers then take on these micro-tasks individually to streamline the entire process.

Tasks are distributed according to every individual’s skills and experience. A business might seek the help of a digital space — which may be called a crowdsourcing or micro-labor platform– where each of the workers works on their assigned tasks individually.

Even more complex projects need workers with certain specialized skills, where the businesses might need a highly specialized platform which is industry-specific. If a business specializes in collecting customers’ data, they may utilize either social media platforms or consumer-facing platforms for crowdsourcing all information from its customers.

Digital Marketing

Digital marketing can be defined as the use of various digital strategies and channels for connecting with customers where they are most likely to be found online. From the very website that customers might visit to the business’s online branding platforms-such as- email marketing, digital advertising, online brochures etc — there’s an entire range of strategies which can fall under “digital marketing.”

Well versed digital marketers understand how each digital marketing campaign tacitly buttresses their overall goals. And depending on those very goals, marketers can partly support a greater campaign either via free or paid mediums.

Freemium

It is a technique wherein a business might offer a free baseline product. This gives the customer the option to check out the advanced version of the product for a higher price.

Freemium basically works by offering a basic product to attract a potential customer, who will be later offered a premium service or product charged for a higher fee. This way sales can be obviated to mean extra pushy. Freemium paves the path for more effective crowdsourcing, which becomes important especially for software programs being tested for any bugs. Since the product or service used more at people’s ends, detecting design flaws becomes easier.

Keyword

Keyword is either a single word or a combination of words that people search with online to locate a particular subject. Keywords are also strategically placed within a body of text in online content. Blog posts and pages with a keyword focus are called “SEO optimized”.

Landing Page

Any page online that generates traffic from a source other than the pages on your website (which explains the term “landing”) is called a landing page. A landing page is copy, images, or a form. A landing page is generally used to gently nudge visitors to purchase a product or perhaps sign up for receiving content offers. Landing pages can be either long or short, and the content depends on the action your visitors are persuaded to take.

Lead Generation

Lead generation refers to the process of creating new leads. Online lead generation is brought about by exchanging valuable information to website visitors with their respective contact information.

Lead Nurturing

Most visitors are unlikely to make a purchase even after being converted into a lead. Lead nurturing then begins with gradually persuading your initial leads with irresistible information about your product or service until they cannot resist making a purchase. By showing that you care for your leads and their well being, you convince them how your industry is well suited to their needs.

Link Building

Link building involves strengthening the number of outside sites redirecting to yours (a phenomenon called “backlinking”). This process basically involves creating high-quality interesting and engaging content which others can’t hold back from sharing.

Marketing Qualified Lead (MQLs)

Marketing qualified leads are tactical prospects which have shown some interest in your business by engaging in any manner with your content online. They might also have provided contact information that turns them into a prospective lead.

Middle Of The Funnel aka MOFU

MOFU or “Middle Of The Funnel” is the term given to the consideration stage of a buyer’s decision-making journey. A MOFU lead is someone who has moved from awareness of the product/service to deep consideration and wants to receive further information about your business’s product and/or service. A pre-made offer is provided to the lead who might demand more information- further addressing any pushback.

Native Advertising

This can be defined as those advertisements which are primarily content-driven and featured along with other, non-paid content on most platforms. BuzzFeed-sponsored posts are the most prominent example of this.

Page Performance

Page performance considers these- CTA conversion rate, page SEO, contacts acquired and website traffic.

Page Rank

Your Page Rank is an indicator of your site/page’s popularity and trustworthiness as determined by Google’s algorithm. Websites are ranked from 0 to 10, with 0 implying poor search engine results (not good) and 10 referring high search frequency (most of such sites are owned by either Google, Apple, or Adobe).

Pay Per Click (PPC)

PPC involves channelizing traffic to your webpage or website by making payments to a third party publisher every time someone clicks your ad. Google Ads is perhaps the most prominent example of this. It allows you to book for top ranking spaces on Google’s search results’ pages “for every click”.

Other channels which use PPC include:

  • Paid ads on Facebook: Users usually pay for customizing a video post, an image, or slideshow presentation, which Facebook might display on the newsfeeds of those people who might be inclined to your business.
  • Twitter Ads campaigns: Here, users pay for strategically placing a series of profile badges or posts into the news feeds of a very specific audience, all of whom might be interested in your business as reflected by their online activity.
  • Sponsored Messages on LinkedIn: Users can directly pay to send messages towards specific LinkedIn users based on their industry, preferences and background.

Persona (aka Ideal Buyer)

In terms of marketing, a persona is commonly defined as the perfect representation of your ideal buyer. An ideal buyer or perfect persona is someone who showcases all the traits for persuasion, hopes, goals, wishes, dreams, demographics, and professional careers.

Sales Qualified Lead (SQL)

A sales qualified lead is in fact, a marketing qualified lead that has been approved by the entire sales team and warrants a sales team member to reach out. An SQL is someone who is on the threshold of being sold to and is most likely to purchase the company’s product or service.

SEO (or Search Engine Optimization)

Search engine optimizing for a website or webpage means adjusting the off-page as well as the on-page SEO parameters so as to increase the page’s rank in Google’s search results.

This is the process wherein you optimize your online content/website to get a better “rank” search engine results pages, thus increasing the flow of organically grown (or freely generated) traffic that your pages receive. The platforms that usually benefit from SEO include webpages/websites, blogposts, and infotainment.

Smarketing

Smarketing involves combining sales and marketing so as to work towards the shared interest of growing business revenue. 

Sales Funnel

The sales funnel refers to each step that a potential customer/client has to make in order to become your absolute client/customer.

Let us consider a real brick-and-mortar sales funnel for example. The people at the top of the metaphorical sales funnel simply decide to walk past your store. Some of them might decide to take a look inside, which is the next step of the funnel.

A person inside your store might merely glance at the products on display. If they make an effort to physically browse through the products, then they perform the next step. Some of them might select a product to actually purchase it. That’s the final step. Purchasing and checking out implies reaching the bottom part of the funnel.

This same pattern repeats itself for online businesses involving digital marketing as well. Your sales funnel could exist as:

Sponsored Content

It is more like soliciting the expertise of a third party business to create content for your business’ promotion.

A prominent example of this is influencer marketing. Here, a brand sponsors an influencer from a particular field relevant to its industry. The influencer is then required to publish somehow related to the business on their personal social media profile.

To know more about such digital marketing terms, click on: https://blogexperts.net/

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Digital Marketing Keyword Facts

Nowadays is important to have a keyword strategy when writing new content, as such, a tool like google keyword planner helps in establishing what are the main keywords that you want to cover.

As such keywords, the strategy is twofold, either go for long keywords (3 or more words), or short keywords (1 or 2 words), which are more marketed, but is more difficult to obtain audience.

These strategies, help in defining the niche that the blog covers. For example, when writing an article about sports car, is good to specify also the type of car, and the engine. By having more keywords when writing an article, is possible to be found more easily by search engine, such as Google or Bing.

Whenever I write an article, I tend to look for keywords that are mostly used, so that I can target my audience with specificity and detail.

This strategy is used by many bloggers, and help in defining what to write, and gives some ideas on what to write.

Long Keywords are helpful as when writing, deviating from the topic and going off topic becomes more difficult.

Using Short Keywords, is more competitive and more difficult, as the search engine spawn many results, and usually the attention span of the user of the search engine, is focused on the first 3 results, or Search Engine Results Pages (SERP).

The use of long keywords, is also suggestable when creating ads campaigns, as it allows to avoid to spend too much budget on digital marketing campaigns.

Not that Digital Marketing Campaigns are not important, but the problem rely in the cost of such campaigns.

Uplift Your Brand Value With an Innovative Digital Marketing Video Strategy

Today, every business is using content marketing to stand out in the marketplace. But, an enormous rise in the content driven strategies of brands has also led to a sea of content and blog articles that is losing its actual shine. So, how is that you make your brand standout and take its marketing strategy to the next level?

The answer is simple. At the time when written content, or for that matter display ads are also losing their impact on prospects, it is digital video marketing that can save your day!

It is estimated that by the year 2021, the traffic from video marketing will be responsible for more than 80% of the entire consumer traffic on the internet. So, here are the main reasons and benefits why you need to start thinking about incorporating video marketing in your business strategy:

  • Increase Conversions by Providing Valuable & Informative Video Content

One of the main reasons you must start investing in digital video marketing for your business is that it makes it so simple and easy for your clients to understand the features of your products and services. A high quality and engaging promotional video forces your potential customer to stay on your website, which ultimately increases the likelihood of conversions for your brand. Another reason that makes video marketing a great idea for your business is that helps deconstruct a complex idea associated with your services, without making it any less amusing for your customer.

  • Grow your Audience

It is high time that you embrace video marketing as an important strategy for your business, as it will help you grow and expand your audience to the next level. A highly creative and engaging marketing video has the full potential of going viral and defining your brand name like never before.

  • Improve SEO

Adding a good quality and informative video to your post can also help improve your ranking on search engines and help you find new users who would be interested in your products. This way, you get an opportunity to strategize your video content with the right keywords and improve your SEO on different online platforms.

While, there is no doubt about the fact that video marketing is the best innovative digital strategy for your business at the present, it is equally important for you to make sure that the video that you have created for your brand marketing is of the highest visual and audio standards.

Market research and its importance for businesses

Most of the new businesses today, try to dismiss the overall concept of market research. Many of them think that spending hours and days on market research just for selling a product or service is not that important. So, such businesses directly jump into the game of selling without even understanding the market properly. For grabbing a potential area in the market, market research is the only tool that can help new businesses as well as the old ones. It is most important for the small-sized businesses where the first 5-6 months can turn out to be precarious. The small and new businesses require customers and sales as soon as possible. Market research is the tool in digital marketing that can help in gathering more customers and sales for you. According to a recent study, 48% of the new businesses are opting for market research for grabbing their individual markets.

Market research and surveying

Survey was the term that was used much before market research came into the picture. There was a time when new businesses used to run behind their potential customers for filling out the survey forms. Gone are those days now. In the digital marketing world, the picture of surveying has completely changed. People now turn towards social media platforms and websites for researching about their potential customers.

According to a recent survey from Forbes, businesses that conducted extensive market research on social media had a growth rate of 20% than the ones which didn’t use market research. The companies which do not use market research had an average growth rate of 15% only.

From the above data, it can be stated that company A was the one which opted for market research and company B didn’t opt for market research.

Market research and consumers

“Market research aims at understanding the reasons your consumers will buy your product or use your service”.

Market research studies each and every element which is required for your company growth such as behavior of your consumers, personal factors, market trend etc. The basic things that market research will answer are Who, Why, What and How.

Market research and setting up your business goals

“The best vision for your vision is insight”.

Without market research, you won’t be able to set up goals for your business. You want to double up your sales, but is it possible without getting to know the size of your target market? No, it is not. With proper market research, you can set up your goals along with the growth plans that you need.

SEO Strategy for Digital Marketing

SEO is something that is very important to websites today as it helps them rank content high on search engines and increase conversion rates by generating traffic. However, there are a lot of variables that are concerned with the final placement and rank that you achieve through your SEO search strategy. Not all of these factors are even important or relevant for every type of business. This article by https://blogexperts.net aims to shed light on the four most important elements that are concerned with building a robust SEO search strategy.

Technical SEO

Technical SEO might seem like a huge task to handle, but all you need to ensure is that your content has been created such that it is easy for search engines to read it and explore your website. The CMS you use or tools like Deep Crawl and Screaming Frog usually handle most of this work, which enables you to locate the technical flaws that your website’s content might be having. Some of the areas that come under the purview of technical SEO includes how easy it is explore your website by search engines, how well the content is indexed, whether it is mobile friendly or not, the loading speed of the webpage, the tech you are using for building your website and the content hierarchy on your website. Technical SEO is something that websites with many different pages need to consider. A business trying to build their website on WordPress do not need to worry about this kind of SEO. It is basically an interrelated part with your website’s development and design.

On-site SEO

It is important to optimize a website on a holistic as well as at an individual level. The structure and hierarchy of content on your website are important aspects of onsite SEO, but are not the only related aspects. On-site SEO also involves keyword research, page titles, URLs that are descriptive, use of meta descriptions, good experience for the user, content optimization, stellar call to actions and data markup done in a structured manner. At times, it is better for local companies to stick to local SEO, whereby their location and address is found to be crucial in optimizing the webpage or website as a whole.

Content

The content that you post on your website is one of the most important things as it is the content that tells the prospective customer regarding the various the various details of the services you provide, your experience, credibility and why they should choose you. Thereby, optimization of content is one of the most important things that you need to consider when you set up your website. Make sure that you lay importance to all webpages and not just the services pages and imbibe SEO thoroughly throughout. SEO optimization for marketing pages is just as crucial to building a robust content strategy for your company.

Off-site SEO

At the end of the day, any and all SEO efforts that you put into your website comes down to one basic fact; ‘how authoritative is your website?’ Building authority is very important and is interlinked with building SEO, and is achieved through building links, whereby your content is referred to as part of providing more insight and explanation into the topic covered by the content of another website. This is also known as hyperlinking. However, it is important to remember that the links you build for your website must be built in a natural and organic process, whereby only relevant sources create hyperlinks to your website. This creates greater authority for your website and allows you to enjoy positive traffic of people who were actually looking for solutions to their specific individual problems.

What is Digital Marketing Strategy?

Digital Marketing Strategies are effective roadmaps on how to compete in the online marketspace.

Every company needs sooner or later a strategy for its online presence, be it a local grocer desiring to expand his area of sales or an e-business selling digital books, with a digital strategy companies and brands can decide what to do with internet and how to do.

As digital channels continue to broaden the scope to marketers, so the complexity increases.

There are some fundamental questions to be answered in order to get the Digital Marketing Strategy right.

Such questions are on where the customer is being found.
Is he or she online? If the customer is found online then is essential to go online. Another question to be answered is if the product or service sold are suited to Digital Marketing. Even if usually your product might be difficult to be found online, that does not mean that is your consumer is not looking for informations online.

Once that it has been decided that on online presence is required, the next step is defining the strategy.

Unfortunately there isn’t a one strategy that fits all, as different businesses require different understanding of its customers, but that does not mean that all hope is lost. On the contrary, there are tools available to check what the competition does, what and where the customer is looking and how much return the business has from its digital efforts.

The beauty of Digital Marketing campaigns is that the effort is measurable almost immediately and experiments such as multiple advertising or multiple campaigns can be run simultanously.

The process of digital marketing strategy formulation is an ongoing process, and is mainly about people, how to convince them on following your brand or buy your product.

Mainly digital marketing strategy is about communication and persuasion, using the best designs and techniques to influence the consumer purchase, and is not a one time go strategy, because it needs constant revision.

Why is blogging regarded as an important part of digital marketing?

Wouldn’t it be great if there was only one digital marketing strategy that could increase all your leads by 68%, provide you with 97% more links to your website and would make it 13% more likely for you to enjoy positive ROI? Would you opt for that strategy? Of course, you would have opted for that strategy. Rather, you should. In case you won’t embrace that strategy, it would be like throwing away all the money that you could have earned.

This special strategy is nothing but blogging. Many of you might think that how could blogging alone handle all these stuff but yes it does handle all of these alone.

How blogging helps in improving your efforts of digital marketing?

Blogging can help a lot in improving your potential efforts of digital marketing.

SEO & traffic: When you first launch a website, you need to think that how are the clients going to search for your website. In most of the instances, the clients are not at all aware of the business name. For example, your company name is ABC and you sell widgets, your client is going to search as “widget sales” rather than “ABC”. So, you can make your website visible among the search page results by ranking at the top. For that, you need superb SEO that can drive clients to your website. You can do this by posting regular and high-quality blogs on your website. You need to use various relevant keywords and phrases that can help you in ranking at the top of the search engine results page.

Gaining insight into your audience

Blogging helps in developing your insight skills in various ways. Firstly, when you come up with regular blog topics, you know what your audience loves and what they want. Secondly, capturing the analytics of your blog can help in revealing the trending topics and how your audiences are reacting to your blogs. The more you will come to know about your leads, the better you can mature them up for further growth.

Generation of leads

Once you have gathered all your required traffic, your blog will make your clients interested in interacting with your company. You can address the questions of your clients via your blog, offer real-time solutions and also turn your traffic into effective leads. In this way, you can turn your website traffic into potential leads for your business.

THE BEST DIGITAL MARKETING STRATEGY FOR YOUR SMALL BUSINESS

This is 2019 – a time when local search is one of the most effective ways to attract new leads for your small business. So how do you choose a digital marketing strategy that actually works for your small business in leaps and bounds?

Let’s find out here!

For any small business, a successful marketing strategy is one that is comprehensive and encompassing of all the important aspects of various digital marketing tools, like; lead generation, blogging, Facebook pages, social media ads, email marketing and much more. Take a look at some of these critical digital marketing tools that are essential to promote your small business in 2019:

  • Blog Posts

Blogging is currently one of the most effective digital marketing strategies for small businesses, as it helps them in more than just one way to engage new customers. Blogging gives you a chance to share your expertise in the form of informative content, build relationship with your readers and prospective buyers along with helping boost SEO for your website.

  • SEO Content

Optimizing your web content for SEO is one of the most important things you need to do to rank higher in online search. SEO will not only increase your visibility on search engines, but also help drive organic traffic on your small business site.

  • Facebook Marketing

Your small business Facebook page offers a great platform for you to interact with your loyal customers, attract potential clients, build a trusted brand name and keep your clients updated with your new launches and services.

  • Social Media Ads

Setting up ads on social media platforms is essential to target potential clients in your local area. With a little investment on social media ads, you can generate amazing leads for your small business services.

  • Video Marketing

Online videos are trending as one of the best digital marketing strategies for brands all over the world. An effective video marketing will not only help you engage with prospect clients, but also help spread your brand name through word of mouth publicity.

  • Email Marketing

If you want to win at your small business digital marketing strategy, then you must make a point to build customer loyalty through effective email marketing.

  • Online Reviews Management

You ought to manage customer reviews on your website or social media pages, because these reviews play a huge role to influence prospective buyers along with making or breaking your brand reputation.

Get started with these digital marketing strategies now!

How to effectively employ digital marketing?

According to a recent study on digital marketing, it has been found that 45% of the brands do not have any defined set of digital marketing strategies while 15% of the brands do have a strategy but haven’t yet incorporated it in their activity of marketing. The study also found out that the brands which incorporated a particular digital marketing strategy had a growth rate of 15% than the ones which did not have any strategy. If you are thinking that your business will grow just like that with time, you are completely wrong. New and small businesses require a fixed set of strategies with which they can effectively grab a market. Let’s have a look at some of the steps by which you can effectively employ digital marketing for your business.

  • Set your objective

For fitting up the strategies of digital marketing, you need to set the overall objective of your business. Ask yourself about the goals of your company. Try to get specific with the key performance indicators. You can also employ various tools available today for identifying the key performance indicators such as Google Analytics. It can help you in analyzing the overall conversions of your business along with the social media analytics which is of utter importance for digital marketing.

  • Analyze your mistakes and learn from them

In the world of digital marketing, it all goes with trial and fail. When you will be analyzing the prime factors behind the failure of a strategy, you can focus on the key performance indicators and improve them. Besides analyzing the past of your business, do not forget to analyze the strategies which were employed by your competitors. Competitors are the biggest tool for analyzing your own position with respect to a particular strategy.

  • Identify the means

You can easily identify the means by analyzing your budget, team and digital channels. When it comes to budget, you need to properly define the overall budget for your digital marketing. You will also need to decide whether or not you will be employing paid promotions. Analyze the capacity of your current team and make sure that they are capable of reaching the marketing goals. Try to be as realistic as you can when it comes to your team. Review all the channels of digital marketing and decide whether to keep the existing ones or add some new channels.

Establishing the relation between digital marketing and corporate strategy

Corporate strategy and digital marketing work out really well with each other. The strategies that you apply for growing in the market are collectively known as corporate strategy. There are so many strategies out there and each differs from one another. Also, it might happen that a set of strategies is not at all applicable for you. Therefore, you need to assess your digital marketing skills and needs and then employ the corporate strategies for your growth. When you are trying to prioritize a particular strategy for your digital marketing, you need to have a crystal clear understanding of your product, business and demographics.

Staying nimble

Digital marketing is all about trial and error. You need to try out various options before finalizing one. So, in order to be nimble, you need to flexible with the upcoming trends in the market. You also need to cope with the shifting patterns of SEO. Being flexible with the time when to get the reports of progress and where you can have an effective discussion about the same is also required. For selecting a successful strategy, you need to keep monitoring continuously and also adjust to the errors.

Understanding your customers

None of the corporate strategies regarding digital marketing will be effective unless and until you have a clear grasp on who buys your services or products and why. You can improvise your tactics of digital marketing by understanding your customer base. You can easily form an information filled database of your audience by:

  • Defining all the channels that fit the demographics of your business.
  • Understanding the requirements of your customers and trying to solve their problems.
  • Being aware culturally.
  • Having unique corporate relationships with influencers.
  • Using highly developed tools for automation of your audience targeting and segmentation.

Generate leads with content

One of the finest tools that can generate leads is effective content. The most tried and tested method for generating leads is well-written content. Not only writing but the distribution of the same is also of utter importance. It has been found that bloggers have 15% more chances of having a positive ROI. This is mostly because they post attractive contents. So, in order o turn your traffic into effective leads, you need to start posting relevant contents. It needs to have relevance to the needs and problems of your customers.