How to master the strategic use of keywords in your Blogging Strategy

Over the years blogging as evolved as a platform that does more than just sharing ideas and information. Today, blogging is an intrinsic part of a brand’s digital marketing strategy, as it offers an endless scope to optimize your business website with an improved SEO.

When it comes to Search Engine Optimization or SEO, keywords are the inputs that help your site rank high in organic search results. Hence, in order to achieve a higher and improved ranking for your website on search engines, you need to master the use of SEO keywords in your blog content. Here are some useful tips that will help you make an optimum use of keywords in your blogging strategy:

Tip 1 Use Keywords as Part of a Solution to a Problem

One of the first things that you must keep in mind while including keywords in your blog posts for improved SEO is to use them as answers to questions related to the topic in concern. By using keywords as an answer or solution to a problem put up in the article, you will be able to instigate a more genuine interest in your readers to go through the entire blog and grasp your brand message. Using keywords as part of the natural flow of sentences will also keep you away from keyword stuffing – a common mistake that is made by even the biggest of brands while blogging for marketing purposes.

Tip 2 Use Multiple Questions

Another creative way of using keywords in blogs created for your brand’s digital marketing strategy is to frame multiple questions around it. For instance, if you are writing a blog post about “choosing the best flooring”, it is a great idea to include multiple questions about this topic in the same post (like, “wood flooring vs. tile flooring” or “wood flooring features etc.”) By doing so, you will not only increase the frequency of the keywords used in one single blog post, but also add more useful information for your readers.

Tip 3 Create a Keyword Strategy that is Different from the one used by your Competitors

Thirdly, you must work towards creating a keyword strategy for your blog posts that is unique from the one followed by your competitor with a higher ranking. Find a better and different way to channelize your blogs with SEO keywords, and you will gradually improve your web ranking with increased leads.

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What is a Blog?

Is difficult today to miss the word blog. The word is mentioned in the media, and all over the Web, we even hear it in business and social situations. In many situations also the word blogger is not used to describe who write the blog, but also someone who earns its money through it.

What is a blog?

At this point, what exactly is a blog? Because you are reading this blog article, you probably needed a clearer idea on what it is, and this article is a good start.

To answer is possible to answer in many different ways, ranging from broad to a highly technical. To be as clear as possible, a blog is a particular type of site.

Many researchers have shown that although awereness of blogs is increasing, many people frequent this sites without realizing it.

This is good news, the point is that the readers get value out of it. Anyone who has been reading blogs for certain time, though, will understand that to blogging, there is more than just publishing a website.

Even thougu blogs started as personal journals, and informal list of link, nowadays it became something more of a varied medium. In addition to journals, links, now there are CEO blogs, educational blogs, marketing blogs – you say it!

What is it that makes blogs different?

If blogs are just different type of websites, what makes them so particular?

In my opinion there are three different areas of blog site that makes them different than regular sites:

  • Content – Blogs are usually updated more often than regular sites, and are this that keeps visitors coming back them more often. Content is often reverse chronological ordered, with the most recent article on the top and older toward the end.
  • Syndication – Not only followers can read blogs in their web browsers just like any other site, but a blog provides its content in the form of a feed. Meaning that a specific software can be used to read the site.
  • Conversation – The style of a blog is different from other types of sites, there is more of a community and conversational feel. Contrasting a just informational site, or a traditional news site, blogs are written with the blogger writing directly to the audience and replies are expected in the form of comments. Moreover the conversation also happen between blogposts attracting replies and responses form other sites.

Benefits of Blogging:

Blogging has many benefits, even if many bloggers enjoy writing, is not possible to overlook whoever makes money from it. Other goals are:

  • Fame: An effective blog allows for more recognition and a more visible profile in the marketplace, pastime or community.
  • Contacts: Blogs are an excellent way to get to know people and network, they naturally lead to conversation, and a well read blog put you in contact with a variety of contacts.
  • Traffic:  Attracting highly targeted visitors alone could be a big success, if you have products or services to sell. Site owners always looks for source of traffic, and blogs are a proven way to generate traffic.
  • Sales: In addition to just gaining attention, over time, articles can help in persuading the audience in purchasing products or services if trust and credibility is generated.

Making money with blogging:

The next part is related to a previous article in which I explained how blogs are effective to make money, and can be found on the following link: