How to master the strategic use of keywords in your Blogging Strategy

Over the years blogging as evolved as a platform that does more than just sharing ideas and information. Today, blogging is an intrinsic part of a brand’s digital marketing strategy, as it offers an endless scope to optimize your business website with an improved SEO.

When it comes to Search Engine Optimization or SEO, keywords are the inputs that help your site rank high in organic search results. Hence, in order to achieve a higher and improved ranking for your website on search engines, you need to master the use of SEO keywords in your blog content. Here are some useful tips that will help you make an optimum use of keywords in your blogging strategy:

Tip 1 Use Keywords as Part of a Solution to a Problem

One of the first things that you must keep in mind while including keywords in your blog posts for improved SEO is to use them as answers to questions related to the topic in concern. By using keywords as an answer or solution to a problem put up in the article, you will be able to instigate a more genuine interest in your readers to go through the entire blog and grasp your brand message. Using keywords as part of the natural flow of sentences will also keep you away from keyword stuffing – a common mistake that is made by even the biggest of brands while blogging for marketing purposes.

Tip 2 Use Multiple Questions

Another creative way of using keywords in blogs created for your brand’s digital marketing strategy is to frame multiple questions around it. For instance, if you are writing a blog post about “choosing the best flooring”, it is a great idea to include multiple questions about this topic in the same post (like, “wood flooring vs. tile flooring” or “wood flooring features etc.”) By doing so, you will not only increase the frequency of the keywords used in one single blog post, but also add more useful information for your readers.

Tip 3 Create a Keyword Strategy that is Different from the one used by your Competitors

Thirdly, you must work towards creating a keyword strategy for your blog posts that is unique from the one followed by your competitor with a higher ranking. Find a better and different way to channelize your blogs with SEO keywords, and you will gradually improve your web ranking with increased leads.

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Innovative trends in blogging that are important in 2019

Blogs have come a long way since their inception in 1994 by Justin Hall. Earlier blogs were used as a tool to express one’s thoughts and feelings, or interact with strangers telling them about one’s experiences. Although, blogs are still used for similar purposes, they serve a lot more purposes than before. Modern day blogs are used by various companies and businesses in order to get closer to their customer base, provide them with useful and reliable information and increase the authority of the website owner or blogger by proving expertise in a particular field. According to statistics, B2B companies that have a blog enjoy 67% more leads than those that do not have a blog. However, the trends in blogging are changing constantly and it is important to keep up with them in order to ensure highest profitability, visibility and interest generation through your blogs. https://www.blogexperts.net are the best people to provide you with the latest and innovative trends in blogging that you need to follow in 2019, so as to keep enjoying a competitive edge in the market. Here are the two most important trends that you should follow.

Articles that perform well are also growing in length

Although a very real fact, most marketers prefer writing blogs that are within the word limit of 1150. Very few marketers actually write blog posts that exceed 2000 words. However, it is the later that is saying that their blogs have been performing as much as 3times more as compared to the former set of blog posts. This being said, stuffing extra words is not going to bring to you the desired results. Google uses LSI, also known as latent semantic indexing, in order to ascertain the relationship between different words in your text, and enabling the search engine to understand the topic of your blog post. This allows the search engine to provide intent based and relevant content to the users, thereby increasing its own user friendliness. Thereby, bloggers need to keep in mind that while optimizing their article, they should use subsets of a particular keyword, rather than a single one, in order to allow Google’s LSI to understand the relationship between the different lines of your blog in a better way, thereby increasing its chances of appearing at the top of the search engine when anything related to that topic is searched for by the user.

High frequency begets high success This is nothing strange and quite understandable. If your desire is to reap high profitability through your blog post publications, it is important that you maintain high frequency and post on a regular basis, so as to continue generating traffic to your blog site or website. However, the ironical thing is that only 2% of businesses in the entire world actually adhere to this rule and post blogs on a frequent basis. The statistics state that companies that post blogs more frequently (either on a daily or one-in-two-days basis) enjoys higher profitability and traffic as compared to those who do not. Once you start publishing on a regular basis, and post articles more frequently, providing your customers with valuable resources, you become a dependable brand, which people can trust. By becoming a viable source of information on a daily basis, you are able to enjoy the competitive advantage in the market; especially on a local scale, thereby allowing you the scope to explore bigger opportunities. Moreover, readers who are active in blog reading are very time sensitive and demand that information, which is fresh and new is delivered to them on a regular basis. If the reader is aware of the fact that you post new content on a regular basis, they would be more interested in visiting your website for fresh content, and utilize the same to learn something new about your field.