Digital Marketing Keyword Facts

Nowadays is important to have a keyword strategy when writing new content, as such, a tool like google keyword planner helps in establishing what are the main keywords that you want to cover.

As such keywords, the strategy is twofold, either go for long keywords (3 or more words), or short keywords (1 or 2 words), which are more marketed, but is more difficult to obtain audience.

These strategies, help in defining the niche that the blog covers. For example, when writing an article about sports car, is good to specify also the type of car, and the engine. By having more keywords when writing an article, is possible to be found more easily by search engine, such as Google or Bing.

Whenever I write an article, I tend to look for keywords that are mostly used, so that I can target my audience with specificity and detail.

This strategy is used by many bloggers, and help in defining what to write, and gives some ideas on what to write.

Long Keywords are helpful as when writing, deviating from the topic and going off topic becomes more difficult.

Using Short Keywords, is more competitive and more difficult, as the search engine spawn many results, and usually the attention span of the user of the search engine, is focused on the first 3 results, or Search Engine Results Pages (SERP).

The use of long keywords, is also suggestable when creating ads campaigns, as it allows to avoid to spend too much budget on digital marketing campaigns.

Not that Digital Marketing Campaigns are not important, but the problem rely in the cost of such campaigns.

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Uplift Your Brand Value With an Innovative Digital Marketing Video Strategy

Today, every business is using content marketing to stand out in the marketplace. But, an enormous rise in the content driven strategies of brands has also led to a sea of content and blog articles that is losing its actual shine. So, how is that you make your brand standout and take its marketing strategy to the next level?

The answer is simple. At the time when written content, or for that matter display ads are also losing their impact on prospects, it is digital video marketing that can save your day!

It is estimated that by the year 2021, the traffic from video marketing will be responsible for more than 80% of the entire consumer traffic on the internet. So, here are the main reasons and benefits why you need to start thinking about incorporating video marketing in your business strategy:

  • Increase Conversions by Providing Valuable & Informative Video Content

One of the main reasons you must start investing in digital video marketing for your business is that it makes it so simple and easy for your clients to understand the features of your products and services. A high quality and engaging promotional video forces your potential customer to stay on your website, which ultimately increases the likelihood of conversions for your brand. Another reason that makes video marketing a great idea for your business is that helps deconstruct a complex idea associated with your services, without making it any less amusing for your customer.

  • Grow your Audience

It is high time that you embrace video marketing as an important strategy for your business, as it will help you grow and expand your audience to the next level. A highly creative and engaging marketing video has the full potential of going viral and defining your brand name like never before.

  • Improve SEO

Adding a good quality and informative video to your post can also help improve your ranking on search engines and help you find new users who would be interested in your products. This way, you get an opportunity to strategize your video content with the right keywords and improve your SEO on different online platforms.

While, there is no doubt about the fact that video marketing is the best innovative digital strategy for your business at the present, it is equally important for you to make sure that the video that you have created for your brand marketing is of the highest visual and audio standards.

Market research and its importance for businesses

Most of the new businesses today, try to dismiss the overall concept of market research. Many of them think that spending hours and days on market research just for selling a product or service is not that important. So, such businesses directly jump into the game of selling without even understanding the market properly. For grabbing a potential area in the market, market research is the only tool that can help new businesses as well as the old ones. It is most important for the small-sized businesses where the first 5-6 months can turn out to be precarious. The small and new businesses require customers and sales as soon as possible. Market research is the tool in digital marketing that can help in gathering more customers and sales for you. According to a recent study, 48% of the new businesses are opting for market research for grabbing their individual markets.

Market research and surveying

Survey was the term that was used much before market research came into the picture. There was a time when new businesses used to run behind their potential customers for filling out the survey forms. Gone are those days now. In the digital marketing world, the picture of surveying has completely changed. People now turn towards social media platforms and websites for researching about their potential customers.

According to a recent survey from Forbes, businesses that conducted extensive market research on social media had a growth rate of 20% than the ones which didn’t use market research. The companies which do not use market research had an average growth rate of 15% only.

From the above data, it can be stated that company A was the one which opted for market research and company B didn’t opt for market research.

Market research and consumers

“Market research aims at understanding the reasons your consumers will buy your product or use your service”.

Market research studies each and every element which is required for your company growth such as behavior of your consumers, personal factors, market trend etc. The basic things that market research will answer are Who, Why, What and How.

Market research and setting up your business goals

“The best vision for your vision is insight”.

Without market research, you won’t be able to set up goals for your business. You want to double up your sales, but is it possible without getting to know the size of your target market? No, it is not. With proper market research, you can set up your goals along with the growth plans that you need.

What is Digital Marketing Strategy?

Digital Marketing Strategies are effective roadmaps on how to compete in the online marketspace.

Every company needs sooner or later a strategy for its online presence, be it a local grocer desiring to expand his area of sales or an e-business selling digital books, with a digital strategy companies and brands can decide what to do with internet and how to do.

As digital channels continue to broaden the scope to marketers, so the complexity increases.

There are some fundamental questions to be answered in order to get the Digital Marketing Strategy right.

Such questions are on where the customer is being found.
Is he or she online? If the customer is found online then is essential to go online. Another question to be answered is if the product or service sold are suited to Digital Marketing. Even if usually your product might be difficult to be found online, that does not mean that is your consumer is not looking for informations online.

Once that it has been decided that on online presence is required, the next step is defining the strategy.

Unfortunately there isn’t a one strategy that fits all, as different businesses require different understanding of its customers, but that does not mean that all hope is lost. On the contrary, there are tools available to check what the competition does, what and where the customer is looking and how much return the business has from its digital efforts.

The beauty of Digital Marketing campaigns is that the effort is measurable almost immediately and experiments such as multiple advertising or multiple campaigns can be run simultanously.

The process of digital marketing strategy formulation is an ongoing process, and is mainly about people, how to convince them on following your brand or buy your product.

Mainly digital marketing strategy is about communication and persuasion, using the best designs and techniques to influence the consumer purchase, and is not a one time go strategy, because it needs constant revision.

THE BEST DIGITAL MARKETING STRATEGY FOR YOUR SMALL BUSINESS

This is 2019 – a time when local search is one of the most effective ways to attract new leads for your small business. So how do you choose a digital marketing strategy that actually works for your small business in leaps and bounds?

Let’s find out here!

For any small business, a successful marketing strategy is one that is comprehensive and encompassing of all the important aspects of various digital marketing tools, like; lead generation, blogging, Facebook pages, social media ads, email marketing and much more. Take a look at some of these critical digital marketing tools that are essential to promote your small business in 2019:

  • Blog Posts

Blogging is currently one of the most effective digital marketing strategies for small businesses, as it helps them in more than just one way to engage new customers. Blogging gives you a chance to share your expertise in the form of informative content, build relationship with your readers and prospective buyers along with helping boost SEO for your website.

  • SEO Content

Optimizing your web content for SEO is one of the most important things you need to do to rank higher in online search. SEO will not only increase your visibility on search engines, but also help drive organic traffic on your small business site.

  • Facebook Marketing

Your small business Facebook page offers a great platform for you to interact with your loyal customers, attract potential clients, build a trusted brand name and keep your clients updated with your new launches and services.

  • Social Media Ads

Setting up ads on social media platforms is essential to target potential clients in your local area. With a little investment on social media ads, you can generate amazing leads for your small business services.

  • Video Marketing

Online videos are trending as one of the best digital marketing strategies for brands all over the world. An effective video marketing will not only help you engage with prospect clients, but also help spread your brand name through word of mouth publicity.

  • Email Marketing

If you want to win at your small business digital marketing strategy, then you must make a point to build customer loyalty through effective email marketing.

  • Online Reviews Management

You ought to manage customer reviews on your website or social media pages, because these reviews play a huge role to influence prospective buyers along with making or breaking your brand reputation.

Get started with these digital marketing strategies now!

How to effectively employ digital marketing?

According to a recent study on digital marketing, it has been found that 45% of the brands do not have any defined set of digital marketing strategies while 15% of the brands do have a strategy but haven’t yet incorporated it in their activity of marketing. The study also found out that the brands which incorporated a particular digital marketing strategy had a growth rate of 15% than the ones which did not have any strategy. If you are thinking that your business will grow just like that with time, you are completely wrong. New and small businesses require a fixed set of strategies with which they can effectively grab a market. Let’s have a look at some of the steps by which you can effectively employ digital marketing for your business.

  • Set your objective

For fitting up the strategies of digital marketing, you need to set the overall objective of your business. Ask yourself about the goals of your company. Try to get specific with the key performance indicators. You can also employ various tools available today for identifying the key performance indicators such as Google Analytics. It can help you in analyzing the overall conversions of your business along with the social media analytics which is of utter importance for digital marketing.

  • Analyze your mistakes and learn from them

In the world of digital marketing, it all goes with trial and fail. When you will be analyzing the prime factors behind the failure of a strategy, you can focus on the key performance indicators and improve them. Besides analyzing the past of your business, do not forget to analyze the strategies which were employed by your competitors. Competitors are the biggest tool for analyzing your own position with respect to a particular strategy.

  • Identify the means

You can easily identify the means by analyzing your budget, team and digital channels. When it comes to budget, you need to properly define the overall budget for your digital marketing. You will also need to decide whether or not you will be employing paid promotions. Analyze the capacity of your current team and make sure that they are capable of reaching the marketing goals. Try to be as realistic as you can when it comes to your team. Review all the channels of digital marketing and decide whether to keep the existing ones or add some new channels.

Digital Marketing along with digital innovation

Digital marketing along with digital innovation

Whether you are deciding to jump into the market of digital marketing or you are already immersed in it, the whole scenario is very much versatile now. It is changing with every passing day and it is always better to stay innovative and be with the trendiest things. It is not only good for your future but it will also allow you to benefit from the clients and vice versa. If you are feeling that you are lacking behind others, no worry as freshening up your knowledge centre is a great thing to get acquainted with the latest innovations in any sphere of your life. Let’s have a look at some of the things that will surely make an impact for both B2B and B2C businesses in the long run.

Innovative and integrated content

It is a known fact that dynamic contents are always accepted in mass size. While speaking about dynamic content, video is something which has reigned the scenario for a while in the past and is still doing so. It is believed to expand in the coming days. Not only it is taking a more interactive turn but it is also being used in various ways too. According to the latest stats:

  • 90% of the social media users spend one hour in a week watching video.
  • 85% of the people worldwide watch their videos online.
  • Landing page videos can boost the conversations by 85%.

Integrated content has the capacity to be memorable and personal at the same time. It is becoming more evident with the advancement of AI-based platforms. AI allows you to get to know more about your customers and thus you can grab more of the market.

Getting personal and close

People who spend hours of their time on social media reading texts have tired eyes. Therefore, it is important to create personalized contents juts for the sake of gathering more customers. You can make your digital marketing tactics much more personalized and interactive with these:

  • Professional video and graphics: Video is regarded as the most interactive medium of all. It has the power of interactivity. So, it might be worth spending on some high-end cameras for the best content.
  • Augmented reality: Augmented reality is the future of digital marketing. You can let your customers create their own world of imagination with your services and thus develop a whole new world of potential clients.