If you are new to the world of digital marketing, then you must be already aware of the complicated jargon that the industry seems to be full of. It can get a bit too overwhelming to wrap your head around terms like SEO sprinkled casually everywhere. To help you catch up, we at https://blogexperts.net have compiled phrases and terms that are commonly used in the digital marketing industry.
Crowdsourcing refers to the practice of channelizing group wisdom towards achieving a common goal. It is best exemplified while solving complicated problems innovatively.
Though crowdsourcing has existed in some form or another through generations, the practice actually rose to prominence along with the rise of e-commerce, social media interactions, and the overall smartphone culture. With this increased connectivity people have managed to generate awareness and funds for common business interests.
To crowdsource effectively, compartmentalizing the overall goal into workable actionable tasks is paramount. Workers then take on these micro-tasks individually to streamline the entire process.
Tasks are distributed according to every individual’s skills and experience. A business might seek the help of a digital space — which may be called a crowdsourcing or micro-labor platform– where each of the workers works on their assigned tasks individually.
Even more complex projects need workers with certain specialized skills, where the businesses might need a highly specialized platform which is industry-specific. If a business specializes in collecting customers’ data, they may utilize either social media platforms or consumer-facing platforms for crowdsourcing all information from its customers.
Digital marketing can be defined as the use of various digital strategies and channels for connecting with customers where they are most likely to be found online. From the very website that customers might visit to the business’s online branding platforms-such as- email marketing, digital advertising, online brochures etc — there’s an entire range of strategies which can fall under “digital marketing.”
Well versed digital marketers understand how each digital marketing campaign tacitly buttresses their overall goals. And depending on those very goals, marketers can partly support a greater campaign either via free or paid mediums.
It is a technique wherein a business might offer a free baseline product. This gives the customer the option to check out the advanced version of the product for a higher price.
Freemium basically works by offering a basic product to attract a potential customer, who will be later offered a premium service or product charged for a higher fee. This way sales can be obviated to mean extra pushy. Freemium paves the path for more effective crowdsourcing, which becomes important especially for software programs being tested for any bugs. Since the product or service used more at people’s ends, detecting design flaws becomes easier.
Keyword is either a single word or a combination of words that people search with online to locate a particular subject. Keywords are also strategically placed within a body of text in online content. Blog posts and pages with a keyword focus are called “SEO optimized”.
Any page online that generates traffic from a source other than the pages on your website (which explains the term “landing”) is called a landing page. A landing page is copy, images, or a form. A landing page is generally used to gently nudge visitors to purchase a product or perhaps sign up for receiving content offers. Landing pages can be either long or short, and the content depends on the action your visitors are persuaded to take.
Lead generation refers to the process of creating new leads. Online lead generation is brought about by exchanging valuable information to website visitors with their respective contact information.
Most visitors are unlikely to make a purchase even after being converted into a lead. Lead nurturing then begins with gradually persuading your initial leads with irresistible information about your product or service until they cannot resist making a purchase. By showing that you care for your leads and their well being, you convince them how your industry is well suited to their needs.
Link building involves strengthening the number of outside sites redirecting to yours (a phenomenon called “backlinking”). This process basically involves creating high-quality interesting and engaging content which others can’t hold back from sharing.
Marketing Qualified Lead (MQLs)
Marketing qualified leads are tactical prospects which have shown some interest in your business by engaging in any manner with your content online. They might also have provided contact information that turns them into a prospective lead.
Middle Of The Funnel aka MOFU
MOFU or “Middle Of The Funnel” is the term given to the consideration stage of a buyer’s decision-making journey. A MOFU lead is someone who has moved from awareness of the product/service to deep consideration and wants to receive further information about your business’s product and/or service. A pre-made offer is provided to the lead who might demand more information- further addressing any pushback.
This can be defined as those advertisements which are primarily content-driven and featured along with other, non-paid content on most platforms. BuzzFeed-sponsored posts are the most prominent example of this.
Page performance considers these- CTA conversion rate, page SEO, contacts acquired and website traffic.
Your Page Rank is an indicator of your site/page’s popularity and trustworthiness as determined by Google’s algorithm. Websites are ranked from 0 to 10, with 0 implying poor search engine results (not good) and 10 referring high search frequency (most of such sites are owned by either Google, Apple, or Adobe).
Pay Per Click (PPC)
PPC involves channelizing traffic to your webpage or website by making payments to a third party publisher every time someone clicks your ad. Google Ads is perhaps the most prominent example of this. It allows you to book for top ranking spaces on Google’s search results’ pages “for every click”.
Other channels which use PPC include:
- Paid ads on Facebook: Users usually pay for customizing a video post, an image, or slideshow presentation, which Facebook might display on the newsfeeds of those people who might be inclined to your business.
- Twitter Ads campaigns: Here, users pay for strategically placing a series of profile badges or posts into the news feeds of a very specific audience, all of whom might be interested in your business as reflected by their online activity.
- Sponsored Messages on LinkedIn: Users can directly pay to send messages towards specific LinkedIn users based on their industry, preferences and background.
Persona (aka Ideal Buyer)
In terms of marketing, a persona is commonly defined as the perfect representation of your ideal buyer. An ideal buyer or perfect persona is someone who showcases all the traits for persuasion, hopes, goals, wishes, dreams, demographics, and professional careers.
Sales Qualified Lead (SQL)
A sales qualified lead is in fact, a marketing qualified lead that has been approved by the entire sales team and warrants a sales team member to reach out. An SQL is someone who is on the threshold of being sold to and is most likely to purchase the company’s product or service.
SEO (or Search Engine Optimization)
Search engine optimizing for a website or webpage means adjusting the off-page as well as the on-page SEO parameters so as to increase the page’s rank in Google’s search results.
This is the process wherein you optimize your online content/website to get a better “rank” search engine results pages, thus increasing the flow of organically grown (or freely generated) traffic that your pages receive. The platforms that usually benefit from SEO include webpages/websites, blogposts, and infotainment.
Smarketing involves combining sales and marketing so as to work towards the shared interest of growing business revenue.
The sales funnel refers to each step that a potential customer/client has to make in order to become your absolute client/customer.
Let us consider a real brick-and-mortar sales funnel for example. The people at the top of the metaphorical sales funnel simply decide to walk past your store. Some of them might decide to take a look inside, which is the next step of the funnel.
A person inside your store might merely glance at the products on display. If they make an effort to physically browse through the products, then they perform the next step. Some of them might select a product to actually purchase it. That’s the final step. Purchasing and checking out implies reaching the bottom part of the funnel.
This same pattern repeats itself for online businesses involving digital marketing as well. Your sales funnel could exist as:
It is more like soliciting the expertise of a third party business to create content for your business’ promotion.
A prominent example of this is influencer marketing. Here, a brand sponsors an influencer from a particular field relevant to its industry. The influencer is then required to publish somehow related to the business on their personal social media profile.
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