Innovative Business Ideas

Are you looking to build a large clientele for your new business? If yes, then you have landed at the right place!

Today, we are going to talk about some innovative and uncommon ways that will help grow your business in the most cost effective and shortest time possible. Here are 5 successful ways to achieve growth for your business in 2019:

  1. Target a Specific Audience

In order to grow your business in the right direction, your focus must be on targeting your ideal audience. Once you know who your ideal clientele is, you must create a marketing campaign that speaks our specifically to that community. By doing so, you will be successful in creating an effective campaign that will help you in many ways to establish your brand name in any marketplace.

  • Referral Marketing

Referral marketing is a simple business strategy, in which your clients help promote your products or services through recommendations. Despite the fact that referral marketing is one of the most effective and trusted ways to create a growing user base in the shortest time, it has not been used to its full potential by both small businesses and large enterprises.

  • Partner with another Brand

This might seem like an out of the box idea to grow your business, but associating your business with a brand that already has a loyal following can actually help you in the long run. Working on a partnership or collaboration with another brand can help you reach out to a new audience and give you a platform to increase your brand presence in the marketplace.

  • Associate your Brand with an Important Cause

Associating your business with an important social cause is one of the most creative ways to promote your brand name. This is one marketing strategy that will not just increase the visibility of your business, but also add a higher purpose to your brand values.

  • Create a Viral-Worthy Video to Promote your Product

Last but not least, another great way to promote your business in 2019 is to create a promotional video for your brand products and services that is entertaining enough to catch the attention of your target audiences on different social media platforms. Your video should be unique and viral-worthy in delivering your brand message, so that it succeeds in spreading your brand name through word of mouth as well!

Let’s get started then!

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Innovative ways to get out of Creative dryout

How to Help Marketing Teams get out of their Creative Slump?

No matter how good someone is at their job, there will be a slump or dry spells along the way especially when it comes to creativity at work. If your job is to constantly think and creative business innovation strategy, there is nothing getting around it. There will come a time when you’ll hit a creative slump and not be able to come up with an innovative strategy framework to support your marketing team.

Here are some of the ways you can get over your creative slump:

  • Take a thorough look in the mirror

Most of the times getting out of a creative slump is not entirely about creating something new. All you need to do is look at things that you might have written off or not considered from a different angle. Reassessing your marketing team’s tactics would be a smart way of working towards breaking that creative slump.

You can make sure your marketing team is more creative by something as simple as entertaining all the ideas as valid, whether they are in accordance with your business models or not. You never know which idea can strike a chord and turn out to be the initial stages for successful business strategy and innovation.

  • Fostering a positive work culture

Nothing can snuff out the flame of creative like a negative work environment. The workplace should have an atmosphere that promotes innovation and allows the employees to shine and there is no way any marketing team can flourish or reach its full potential in a negative environment.

Team building activities that are based on positive communication and trust would be a great way to involve your employees in a way they come closer. The CEOs and management that know about strategic innovation management will be aware that sometimes it can be the smallest things that make a huge difference. Sometimes, making efforts as small as taking your team out on a retreat can look ordinary but they can surely spark creativity.

  • Keeping up with the latest trends

The marketing teams know better than anyone that standards, techniques, and trends are always changing. The ability to keep up with the trends and adapt to the changing world is becoming more and more important as the industry continues to advance swiftly. If you want your marketing team to thrive, you will have to make sure every single member of the team is constantly learning and looking to explore new ideas.

Facing a creative slump is normal… even the most creative and successful marketing teams have experienced that. Luckily, there are things that you and your team can do and dig your way out to reach the top. By fostering positive company culture, keeping up with the current trends, and reassessing tactics these slumps will appear far and few.