Digital Marketing Keyword Facts

Nowadays is important to have a keyword strategy when writing new content, as such, a tool like google keyword planner helps in establishing what are the main keywords that you want to cover.

As such keywords, the strategy is twofold, either go for long keywords (3 or more words), or short keywords (1 or 2 words), which are more marketed, but is more difficult to obtain audience.

These strategies, help in defining the niche that the blog covers. For example, when writing an article about sports car, is good to specify also the type of car, and the engine. By having more keywords when writing an article, is possible to be found more easily by search engine, such as Google or Bing.

Whenever I write an article, I tend to look for keywords that are mostly used, so that I can target my audience with specificity and detail.

This strategy is used by many bloggers, and help in defining what to write, and gives some ideas on what to write.

Long Keywords are helpful as when writing, deviating from the topic and going off topic becomes more difficult.

Using Short Keywords, is more competitive and more difficult, as the search engine spawn many results, and usually the attention span of the user of the search engine, is focused on the first 3 results, or Search Engine Results Pages (SERP).

The use of long keywords, is also suggestable when creating ads campaigns, as it allows to avoid to spend too much budget on digital marketing campaigns.

Not that Digital Marketing Campaigns are not important, but the problem rely in the cost of such campaigns.

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How to master the strategic use of keywords in your Blogging Strategy

Over the years blogging as evolved as a platform that does more than just sharing ideas and information. Today, blogging is an intrinsic part of a brand’s digital marketing strategy, as it offers an endless scope to optimize your business website with an improved SEO.

When it comes to Search Engine Optimization or SEO, keywords are the inputs that help your site rank high in organic search results. Hence, in order to achieve a higher and improved ranking for your website on search engines, you need to master the use of SEO keywords in your blog content. Here are some useful tips that will help you make an optimum use of keywords in your blogging strategy:

Tip 1 Use Keywords as Part of a Solution to a Problem

One of the first things that you must keep in mind while including keywords in your blog posts for improved SEO is to use them as answers to questions related to the topic in concern. By using keywords as an answer or solution to a problem put up in the article, you will be able to instigate a more genuine interest in your readers to go through the entire blog and grasp your brand message. Using keywords as part of the natural flow of sentences will also keep you away from keyword stuffing – a common mistake that is made by even the biggest of brands while blogging for marketing purposes.

Tip 2 Use Multiple Questions

Another creative way of using keywords in blogs created for your brand’s digital marketing strategy is to frame multiple questions around it. For instance, if you are writing a blog post about “choosing the best flooring”, it is a great idea to include multiple questions about this topic in the same post (like, “wood flooring vs. tile flooring” or “wood flooring features etc.”) By doing so, you will not only increase the frequency of the keywords used in one single blog post, but also add more useful information for your readers.

Tip 3 Create a Keyword Strategy that is Different from the one used by your Competitors

Thirdly, you must work towards creating a keyword strategy for your blog posts that is unique from the one followed by your competitor with a higher ranking. Find a better and different way to channelize your blogs with SEO keywords, and you will gradually improve your web ranking with increased leads.