Innovation management as part of Change Management

Thank you for following this blog post, and if you haven’t started to follow me yet, I would suggest you to do it and leave some comments, as most of the blog post are from my readings, but I can be wrong…

Today topic is relating Innovation Management to Change Management, an aspect of management related to business performance.

Innovation Management can be seen as a subset of change management, in fact, in change management there are four types of strategic changes, which are:

Technology, Product and Services, Strategy and Structure, Culture Changes.

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These all relates to Organisational Change, in the sense that in order to stay competitive, firms, have to change either one of this aspects, with time.

Technology Change and Product and Services change is what is more related to Innovation Management, in fact, companies in order to succeed implement new technologies, such as communication technology, or create new products and services to sell to the customer, in order to stay ahead of competition.

 

No company can say that they dont implement some change. In fact is by  implementing some kind of change that business can stay competitive, it is even told that competitive advantage is created from strategic changes.

Strategy and structure are more related to organisational design, in fact, from what i understood, organisational design is the alignment of corporate strategy with the working of the workforce, or more precisly with corporate functions.

Last but not least, cultural change is the most difficult to implement, as there is always tension and people tend to like the status quo, thus avoid changing. Cultural change can be anything, from the change of workhours, to change in how customers are treated by the employee.

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Developing an Innovative Company

Today’s post goes and explain the article discusses in HBR on Innovation, my main subject and research for this blog stub.

Every Thursday I will try to put a blog article discussing an article or providing some hints on how to develop a company which is innovative and forward thinking.

This maybe a naive point of view as, at the current time my objective is to gain experience and hindsight, but not all knowledge that I write about, has to come directly from me, and I believe, that Harvard Business Review, with his insights provide some kudos on my side.

As I was saying, today post goes and discuss HBR article, Building an Innovation Factory.

All this articles are from the 2000, but still relevant today, as they discuss Engineering and Design, as well as Business.

The main idea of the article, is that there are four components which help in developing an innovative company:

These components are embedded in the company culture, and companies as such as IDEO, take advantage of this components in developing their corporate culture.

Now, you will be saying, what it has to do with a small business….

I would reply to you, that no matter the size, is important in being innovative, as ideas are the currency of Business.

 

This components, in the text, are referred as the Knowledge-Brokering Cycle:

And they are discussed as, the main building block to keep and retain ideas.

  1. Keep the good ideas:

Ideas, as discussed in precedence, can come from within a firm, or engineered outside a firm, and as such, is important to keep them, as often they are forgotten, and more specifically, in corporate culture, they are often forgotten also because these ideas are tied to the owner of the idea.

2. Ideas have to survive:

In order to flourish, ideas have to be kept alive, to remain alive, this ideas have to be past around, and discussed and toyed with. Effective brokers spread the information.

3. Reinventing the wheel:

This is where the concept gets interesting, innovation arrive when old ideas are captured and remembered in new contexts. For example, using the idea box, one can plot the innovation that the Nintendo Wii brought, and design new ideas for new consoles.

4. Testing concepts:

Testing allow to check if an innovation is viable commercially or is a flop. Brokers in this context can learn valuable lessons even if the idea is not working.

Knowledge brokering cycle