Establishing the relation between digital marketing and corporate strategy

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Corporate strategy and digital marketing work out really well with each other. The strategies that you apply for growing in the market are collectively known as corporate strategy. There are so many strategies out there and each differs from one…

Strategy Friday

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Hello and welcome back to Strategy Friday, the place where i discuss strategies theories for organisations. Today topic is about the theory developed by professor Micheal Porter from Harvard Business School. This theory is used widely by organisations as a…

Innovation Management

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An important initial step in Business and Management is Innovation Management, therefore how to remain innovative and have new product or service ideas. This is the initial step in innovation management. With this blog stub, I will try to provide…

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