How to master the strategic use of keywords in your Blogging Strategy

Over the years blogging as evolved as a platform that does more than just sharing ideas and information. Today, blogging is an intrinsic part of a brand’s digital marketing strategy, as it offers an endless scope to optimize your business website with an improved SEO.

When it comes to Search Engine Optimization or SEO, keywords are the inputs that help your site rank high in organic search results. Hence, in order to achieve a higher and improved ranking for your website on search engines, you need to master the use of SEO keywords in your blog content. Here are some useful tips that will help you make an optimum use of keywords in your blogging strategy:

Tip 1 Use Keywords as Part of a Solution to a Problem

One of the first things that you must keep in mind while including keywords in your blog posts for improved SEO is to use them as answers to questions related to the topic in concern. By using keywords as an answer or solution to a problem put up in the article, you will be able to instigate a more genuine interest in your readers to go through the entire blog and grasp your brand message. Using keywords as part of the natural flow of sentences will also keep you away from keyword stuffing – a common mistake that is made by even the biggest of brands while blogging for marketing purposes.

Tip 2 Use Multiple Questions

Another creative way of using keywords in blogs created for your brand’s digital marketing strategy is to frame multiple questions around it. For instance, if you are writing a blog post about “choosing the best flooring”, it is a great idea to include multiple questions about this topic in the same post (like, “wood flooring vs. tile flooring” or “wood flooring features etc.”) By doing so, you will not only increase the frequency of the keywords used in one single blog post, but also add more useful information for your readers.

Tip 3 Create a Keyword Strategy that is Different from the one used by your Competitors

Thirdly, you must work towards creating a keyword strategy for your blog posts that is unique from the one followed by your competitor with a higher ranking. Find a better and different way to channelize your blogs with SEO keywords, and you will gradually improve your web ranking with increased leads.

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Innovative trends in blogging that are important in 2019

Blogs have come a long way since their inception in 1994 by Justin Hall. Earlier blogs were used as a tool to express one’s thoughts and feelings, or interact with strangers telling them about one’s experiences. Although, blogs are still used for similar purposes, they serve a lot more purposes than before. Modern day blogs are used by various companies and businesses in order to get closer to their customer base, provide them with useful and reliable information and increase the authority of the website owner or blogger by proving expertise in a particular field. According to statistics, B2B companies that have a blog enjoy 67% more leads than those that do not have a blog. However, the trends in blogging are changing constantly and it is important to keep up with them in order to ensure highest profitability, visibility and interest generation through your blogs. https://www.blogexperts.net are the best people to provide you with the latest and innovative trends in blogging that you need to follow in 2019, so as to keep enjoying a competitive edge in the market. Here are the two most important trends that you should follow.

Articles that perform well are also growing in length

Although a very real fact, most marketers prefer writing blogs that are within the word limit of 1150. Very few marketers actually write blog posts that exceed 2000 words. However, it is the later that is saying that their blogs have been performing as much as 3times more as compared to the former set of blog posts. This being said, stuffing extra words is not going to bring to you the desired results. Google uses LSI, also known as latent semantic indexing, in order to ascertain the relationship between different words in your text, and enabling the search engine to understand the topic of your blog post. This allows the search engine to provide intent based and relevant content to the users, thereby increasing its own user friendliness. Thereby, bloggers need to keep in mind that while optimizing their article, they should use subsets of a particular keyword, rather than a single one, in order to allow Google’s LSI to understand the relationship between the different lines of your blog in a better way, thereby increasing its chances of appearing at the top of the search engine when anything related to that topic is searched for by the user.

High frequency begets high success This is nothing strange and quite understandable. If your desire is to reap high profitability through your blog post publications, it is important that you maintain high frequency and post on a regular basis, so as to continue generating traffic to your blog site or website. However, the ironical thing is that only 2% of businesses in the entire world actually adhere to this rule and post blogs on a frequent basis. The statistics state that companies that post blogs more frequently (either on a daily or one-in-two-days basis) enjoys higher profitability and traffic as compared to those who do not. Once you start publishing on a regular basis, and post articles more frequently, providing your customers with valuable resources, you become a dependable brand, which people can trust. By becoming a viable source of information on a daily basis, you are able to enjoy the competitive advantage in the market; especially on a local scale, thereby allowing you the scope to explore bigger opportunities. Moreover, readers who are active in blog reading are very time sensitive and demand that information, which is fresh and new is delivered to them on a regular basis. If the reader is aware of the fact that you post new content on a regular basis, they would be more interested in visiting your website for fresh content, and utilize the same to learn something new about your field.

What is a Blog?

Is difficult today to miss the word blog. The word is mentioned in the media, and all over the Web, we even hear it in business and social situations. In many situations also the word blogger is not used to describe who write the blog, but also someone who earns its money through it.

What is a blog?

At this point, what exactly is a blog? Because you are reading this blog article, you probably needed a clearer idea on what it is, and this article is a good start.

To answer is possible to answer in many different ways, ranging from broad to a highly technical. To be as clear as possible, a blog is a particular type of site.

Many researchers have shown that although awereness of blogs is increasing, many people frequent this sites without realizing it.

This is good news, the point is that the readers get value out of it. Anyone who has been reading blogs for certain time, though, will understand that to blogging, there is more than just publishing a website.

Even thougu blogs started as personal journals, and informal list of link, nowadays it became something more of a varied medium. In addition to journals, links, now there are CEO blogs, educational blogs, marketing blogs – you say it!

What is it that makes blogs different?

If blogs are just different type of websites, what makes them so particular?

In my opinion there are three different areas of blog site that makes them different than regular sites:

  • Content – Blogs are usually updated more often than regular sites, and are this that keeps visitors coming back them more often. Content is often reverse chronological ordered, with the most recent article on the top and older toward the end.
  • Syndication – Not only followers can read blogs in their web browsers just like any other site, but a blog provides its content in the form of a feed. Meaning that a specific software can be used to read the site.
  • Conversation – The style of a blog is different from other types of sites, there is more of a community and conversational feel. Contrasting a just informational site, or a traditional news site, blogs are written with the blogger writing directly to the audience and replies are expected in the form of comments. Moreover the conversation also happen between blogposts attracting replies and responses form other sites.

Benefits of Blogging:

Blogging has many benefits, even if many bloggers enjoy writing, is not possible to overlook whoever makes money from it. Other goals are:

  • Fame: An effective blog allows for more recognition and a more visible profile in the marketplace, pastime or community.
  • Contacts: Blogs are an excellent way to get to know people and network, they naturally lead to conversation, and a well read blog put you in contact with a variety of contacts.
  • Traffic:  Attracting highly targeted visitors alone could be a big success, if you have products or services to sell. Site owners always looks for source of traffic, and blogs are a proven way to generate traffic.
  • Sales: In addition to just gaining attention, over time, articles can help in persuading the audience in purchasing products or services if trust and credibility is generated.

Making money with blogging:

The next part is related to a previous article in which I explained how blogs are effective to make money, and can be found on the following link:

Get the ultimate resources for your blog

Are you a professional blogger? Then you will definitely need some of the resources for your blog. Many people think that blogging is a very easy game but that’s not the case. Blogging comes with the requirement of new content which needs to be unique along with the need for dedication. For a blog to succeed, it takes a lot of time. However, with the wide array of resources that are available today for the bloggers all around, you can easily streamline all your blogging processes with ease. Let’s have a look at some of the resources that you can use for your blog.

Blogging ideas

Blog idea is something that can actually make your blog touch the sky. But, it might be difficult at times to properly come out with a unique blog idea. However, you have got resources for that too. You can find out really interesting topics on Quora. Quora is a platform where you can find a huge number of conversations every minute. You can pick up some hot topic and mould it into your own blog idea. There is also a platform known as HubSpot that can generate blog ideas according to your preference.

Optimize your blog content

Keywords are something that can help your blog to reach the top of the search results page. SEO is so much important today that with effective SEO your blog can stand out in no time. You can use Google Keyword Planner that will help you in researching about your keywords. You can analyze which keywords will suit your blog and will be the most effective for making your blog reach out to the public. In today’s world of competition, SEO can actually do wonders. So, for making your blog famous, try using effective keywords.

Make or find your own image

In case you do not have enough images of your own for your blog, there are various sources from you can get royalty-free images. Blogging requires enough interactive content for attracting audience. If you are done with your own images, try outsourcing them. You can use various platforms like Pixabay where you can find your required image. No need to worry as they come with no copyright. You can even make your own image out of those. Make sure that your content is interactive in all aspects and it needs to contain enough images.