Innovation Management #3

Today’s post goes and discuss various technique to stay innovative for corporations. The easiest method is via brain storming (mind mapping) ideas, the second one is via the idea box. Both these techniques are better explained in an ebook called: Thinker toys These techniques are easy to draw than to be explained. Plenty of material … Continue reading Innovation Management #3

Innovation Management #2

Creating Market Space In today’s post, I am going to discuss of a technique used in Marketing and Corporate Strategy which is adoptable to Innovation Management. This technique is called value curve analysis. By analysing what is the function and emotion which are targeted by competitors, is possible to target new market and create space … Continue reading Innovation Management #2