Digital Marketing along with digital innovation

Digital marketing along with digital innovation

Whether you are deciding to jump into the market of digital marketing or you are already immersed in it, the whole scenario is very much versatile now. It is changing with every passing day and it is always better to stay innovative and be with the trendiest things. It is not only good for your future but it will also allow you to benefit from the clients and vice versa. If you are feeling that you are lacking behind others, no worry as freshening up your knowledge centre is a great thing to get acquainted with the latest innovations in any sphere of your life. Let’s have a look at some of the things that will surely make an impact for both B2B and B2C businesses in the long run.

Innovative and integrated content

It is a known fact that dynamic contents are always accepted in mass size. While speaking about dynamic content, video is something which has reigned the scenario for a while in the past and is still doing so. It is believed to expand in the coming days. Not only it is taking a more interactive turn but it is also being used in various ways too. According to the latest stats:

  • 90% of the social media users spend one hour in a week watching video.
  • 85% of the people worldwide watch their videos online.
  • Landing page videos can boost the conversations by 85%.

Integrated content has the capacity to be memorable and personal at the same time. It is becoming more evident with the advancement of AI-based platforms. AI allows you to get to know more about your customers and thus you can grab more of the market.

Getting personal and close

People who spend hours of their time on social media reading texts have tired eyes. Therefore, it is important to create personalized contents juts for the sake of gathering more customers. You can make your digital marketing tactics much more personalized and interactive with these:

  • Professional video and graphics: Video is regarded as the most interactive medium of all. It has the power of interactivity. So, it might be worth spending on some high-end cameras for the best content.
  • Augmented reality: Augmented reality is the future of digital marketing. You can let your customers create their own world of imagination with your services and thus develop a whole new world of potential clients.

 

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Become successful with your own blog

With the changing scenario of the job sector today, people are turning towards something innovative in their own way. Most of the youngsters are not a supporter of 9 to 5 jobs. According to the recent surveys, 90% of the people are of the notion of starting their own blog just for being their own boss. The blog will indeed make you your own boss, but that is not that easy. A blog is something where you will be sharing your own ideas and concepts by writing various posts. You can start your own blog on any imaginable topic, it can be on pet culture or on food too. Blogging does not come with any boundaries. That is why it is regarded as a platform where young people can share their voice with the whole world and also earn from that.

Perks of blogging

With blogging, you can connect personally to your audience, and you can communicate with them from a personal perspective. Blogging makes audience interaction an easy game. You can share your ideas with all your like-minded audience. In fact, you can build up a structure of trust with them. When you have enough confidence from your audience, you can start earning money from your blog.

How to start a blog?

Before getting ahead with your own blog, make sure of the idea that why do you want to start your blog. You need to have a clear idea on your mind that you are doing it for this specific purpose. Make sure that you do it seriously if you really want to succeed. Blogging comes with various steps:

  • Pick up your blog name: Your blog name is the thing that will attract people at first. You can choose your blog name from the niche of your bog or right from your hobbies or life experiences. Make sure that your blog name is descriptive enough.
  • Make your blog visible online: The next step is going online and reaching out to the world. You can get a wide array of website choices for your blog.
  • Customising: Uniquely customise your blog. Avoid going cliché and try something unique with the design and presentation.
  • Content: This is the most critical aspect of a blog. You need to share something unique that attracts people. Try to share as many images or videos you can. Always try to be interactive.

Outsourcing innovation management to small business, an actual smart idea:

At first glance, outsourcing innovation management to a small business might seem risky but there are many advantages to external innovation management. By outsourcing corporate tasks like IT or accounting, the companies will be able to concentrate more on their USP and be able to act more effectively. However, a lot of the decision-makers cannot imagine having others perform core tasks for them like innovating and managing. In this article, you will get to know how outsourcing of innovation management will boost your business.• Creates the basis for sound decision making

Outsourcing innovation management doesn’t necessarily mean giving up on innovation. Instead, the decisions as to which innovations are supposed to be released in the market should lie in the hands of an external party. Otherwise, it can be difficult to internally convince with the innovation as the company will hardly support such projects.• The love for your own idea can harm the company

If the business has decision-makers with a high level of expertise, they will logically be involved with research and development while formulating their own ideas. This can put them in a tricky position as they will want to prefer their own ideas over others. It would become impossible to treat that idea objectively and evaluate it.• Ensure the USP continues to generate profits in the future

Outsourcing innovation management will ensure that your company maintains its unique selling proposition while creating relevant benefits for new customers thus generating better sales in the future. It is understandable that management would like control and full power of disposal over this area but it would be better if it could be outsourced to innovation management as they are bound to get better results.

The latest wave of businessmen never hesitates in taking tips on the internet and reading blogs to improve their day-to-day working. One of the best blogs that you can read and implement to improve your business and marketing is blogexperts.net. The blog would be an excellent motivation for those who like to innovate and come up with new ideas. They have an excellent string of informative articles that will surely help you understand and adapt to the current market.

Blockchain Innovations #3

Top 7 fascinating uses of Blockchain

Blockchain, the technology behind the Bitcoin and several other cryptocurrencies can be the next big thing, as per many Fintech gurus. Although, majority of the people currently think that blockchain can be just used for digital transactions, but there are many more exploits of blockchain. Cryptocurrencies are just a start for the blockchain. Pretty much every industry can be benefited by the Blockchain technology. Slowly but surely, the blockchain is getting into several major industries. In this article, you’re about to read about the 7 interesting uses of the Blockchain.

  • Riot Bitcoin:

This former biotech company became the first ever completely Blockchain based public stock after getting listed on the NASDAQ. RIOT is the ticker symbol of this stock. Riot bitcoin has re-branded itself from its former self, Bioptix. Currently, they’re not doing any research and development on the Blockchain, but they’re providing an opportunity for the people to invest in the blockchain ecosystem that’s based on Bitcoin and Ethereum. 

  • Bitpesa:

Africa being the least advanced segment of the world is not an unknown fact, especially financial wise. Most of the African trade is conducted through cash. Bitpesa, a new blockchain based company is trying to resolve the liquidity and money transfer fragmentation of the Africa. The Bitpesa application lets the users to carry out business throughout the Africa with the integrated forex payment features. 

  • Golem:

Miners contribute to the mining of cryptocurrencies by utilizing their computing power in the blockchain network. Computing power is in high demand for many industries. Golem is a blockchain-based company which connects the computing power to the people who’re in need of it. Golem has a large network of data centers and individual users who’re willing to offer their computing power in return for cryptocurrencies. 

  • Storj:

You must have been aware of the cloud storage systems, if you ever use Dropbox or Google drive. In the last decade, there’s been a massive increase in the cloud storage usage. Storj’s primary focus is to build and upgrade the cloud storage technology. Usually, most of the cloud storage services save the data in central servers which are heavily prone to cyber attacks. Storj aims to solve this problem by eliminating the central server concept by introducing the blockchain technology which is decentralized.

  • OpenBazaar:

You may have some funds in cryptocurrencies which you fail to use it in reality. Yes, that’s a major issue with the cryptocurrencies. Many people are stuck with their cryptocurrencies for not being usable practically. But, OpenBazaar aims to solve this problem. The OpenBazaar is a blockchain-backed marketplace that allows people to make purchases with their cryptocurrencies. You can buy a lot of things, rent an apartment or even buy a digital course with your cryptocurrencies. 

The above-mentioned uses are just a few examples of several blockchain uses. With time, the blockchain technology is set for much bigger applications in our lives.